Results for Articles:
Online platform has pushed digital marketing to new heights and helped brand managers better boost organizations’ reputations—as well as interactions with consumers.
4/20/2017 1:51:00 PM
Though some marketing efforts showed savvy, others were too quick to jump onto the newsjacking bandwagon with awkward interactions and promotional tweets.
4/19/2017 1:51:08 PM
This consumer-generated content can boost your reputation and entice others to test out your product or service. Here’s how you can take advantage of the tactic.
4/11/2017 1:51:00 PM
With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.
4/10/2017 1:49:00 PM
The fast-food chain jokingly responded to a consumer asking for a year of free nuggets, but his stunt is netting the attention that marketers covet. One question: Will he want fries with that?
4/10/2017 1:48:27 PM
From leadership conversations to episodes about work culture and entrepreneurial ventures, communicators of all stripes can expand their knowledge with these shows.
4/7/2017 1:54:00 PM
As newsroom numbers decline and the communication industry grows, securing headlines is harder than ever. The infographic reveals how you can cut through the noise.
4/7/2017 1:51:00 PM
The Verizon-owned company will launch this summer, and the name was chosen to ‘connect all the brands,’ AOL’s chief says.
4/5/2017 1:51:52 PM
Avoid video ‘click-aways.’ Here’s how to capture—and keep—viewer attention.
4/3/2017 1:51:00 PM
This infographic reveals the differences between the platforms so you decide which deserves your time and resources.
4/3/2017 1:48:00 PM
Not sure whether most of your audience is on Facebook or Instagram? Curious whether your customers like Pinterest? Considering using Reddit? This guide reveals who is spending time on which networks.
3/31/2017 1:51:00 PM
Though only 7 percent of organizations say that increasing sales through social platforms is a priority, the number continues to grow. Here’s what the tactic can do for you.
3/28/2017 1:51:15 PM
A PR pro shares her passion for her favorite Broadway show and imparts its wisdom to PR colleagues.
3/27/2017 1:51:00 PM
The platform is vying for advertising dollars, and hopes that the move will take from competitor Google. An executive said the feature forces others to ‘step up their game.’
3/27/2017 1:48:00 PM
A recent survey showed that many marketers are working with people who have large and active online followings to create content and launch more successful campaigns.
3/24/2017 1:48:00 PM