Results for Articles:
You’ve spent time crafting your corporate newsroom into a website where investors, reporters and consumers can find value. Are you ready to share it with audiences worldwide?
1/19/2017 2:59:00 PM
Content marketing and partnering with influential social media users are crucial tactics to reach consumers effectively. Here’s what you should know.
1/19/2017 2:53:11 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/19/2017 2:51:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/18/2017 2:51:27 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
Appearing in industry-related chats online can be a great way to boost your personal brand and build networks. Here’s how you can make the most of it.
1/10/2017 2:53:07 PM
Consumers of different generations consume social media content in vastly different ways. Consider these facts when crafting your posts.
1/9/2017 2:48:18 PM
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook.
1/5/2017 2:52:38 PM
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
1/5/2017 2:46:55 PM
Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.
1/4/2017 2:52:20 PM