5 ways for brands to build relevance and trust

A new study reveals that more social media users are interacting with brand content, which is leading to a call for more relevance and authenticity.

Research by Social@Ogilvy and SurveyMonkey “shows more and more consumers are noticing and actively engaging with brands via social media.” However, U.S. social media users are less likely to interact with a brand than those in emerging markets such as China, Brazil and India, according to the study.

The study finds that in the U.S., among users that have “liked” or followed a brand, 45 percent have interacted directly with a brand and 72 percent received a response.