7 organizations that are rocking it on Snapchat
Digital teams from Birchbox, Sour Patch Kids, Amazon, Mashable and more are taking advantage of the visual platform and highly engaged audience members. Here’s how.
Some brands may steer clear of Snapchat because it’s more popular with a younger demographic, but that hasn’t stopped countless other brands and marketing execs from jumping on board.
The younger-generation appeal might be what’s driving brands to slide outside of their comfort zones and get a little Snapchat-wild.
Related: Here’s Why Smart Marketers Are Already Mastering Snapchat Geofilters
Thinking about joining them? There’s no harm in trying. Compared to other, pricier forms of old-school advertising, Snapchat will cost you very little.
Of course, we’re a few years past the 2013 rollout of Snapchat Stories, which offered brands a longer conversation format than just 10 seconds with original posts. The platform’s Stories combined—and still combine—multiple snaps to create a replayable, linear story that stays visible for up to 24 hours.
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