8 common blog missteps
PR and marketing pros new to the content game might be cutting their clients’ blog reach with these mistakes. Here’s a guide to getting back on track.
The simple answer is to start writing—now.
However, any veteran blogger with an armful of articles can tell you that it’s not always that easy. You’re going to make mistakes.
An excellent post from Mike Wallagher on StartBloggingOnline.com outlines the eight biggest mistakes that new bloggers make, which are:
1. Setting an unrealistic publishing schedule
2. Not using headers/whitespace
3. Using “click here” in links instead of real keywords
4. Not using images
5. Not answering your comments
6. Not adding social media sharing options
7. Not using analytics
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