After a run of fantastic content, the Brooklyn Nets PR Twitter feed is now a humorless moonscape.
Last month, PR Daily reported
on the NBA team’s Twitter feed, @Nets_PR
, which was garnering headlines for several delightfully absurd and hysterical tweets, such as:
Apparently, the account didn’t fit with the team’s (fun-hating?) “voice.”
The Brooklyn Game
, a blog that covers the team, has the story:
“The Nets organization has decided to go in a different direction with how they use their PR account—specifically, changing the voice that represents the team's public relations. The Nets want a unified voice from their public accounts, a voice that the PR account's nature didn't align with.
“This change was announced at the Sloan Sports Media Conference by Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, in a panel called ‘Staying Relevant: Social Media Analytics.’ They are now in the process of figuring out how they want to utilize the account, if at all.”
When reached for comment, a spokesperson for the Nets told PR Daily
in an email, “Jayne already talked about this at the Sloan Sports Media Conference and there’s nothing further to discuss at this time.”
The team confirmed that Nets PR manager Calder Hynes was behind the account, which grew six-fold during its glorious run from 1,000 to more than 6,000 followers.
Hynes is still offering his take on the team on his personal account here