How can you get ready for 2018’s #holidays?

Content marketers know the holidays work for their brands, but keeping them all straight can prove to be elusive. See this guide from Sprout Social to organize your 2018 marketing schedule.

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Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you.

Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate. However, with the vast number of hashtag holidays celebrated across the globe, it’s difficult to know which version of the hashtags are correct and the most used.

Don’t get lost in a hashtag holiday wormhole. Instead, use this guide to stay organized you’re your social media marketing strategy and see the most popular hashtag holidays for 2018.

If you’re uncertain about which hashtag holidays you should use in 2018, we’ve also provided a quick process to prioritize and strategize your approach.

Here are three questions brand managers should answer before participating in hashtag holidays:

1. Is the hashtag relevant to your brand?

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