Snapchat looks to Facebook, Twitter to help entice users and marketers
The company announced that users can soon share Stories across the internet as part of an effort to court brand managers and boost the struggling platform’s user numbers and revenue.
PR and marketing pros using (or considering) Snapchat for content distribution are in for a welcome surprise.
Snap, the platform’s parent company, recently announced that users will soon be able to share Snapchat Stories outside of the app—meaning you can push your Snapchat videos and images to platforms such as Facebook and Twitter or include links in emails and newsletters.
Stories eligible for sharing right now include those Official Stories and Our Stories found in the Discover tab, as well as Search Stories, though Snapchat says those are just what’s included “at launch,” which indicates that the types of Stories you could share will expand over time. This feature is also going live to anyone running the redesigned Snapchat app as of today, which includes test markets like Australia and Canada, and will become available for iOS and Android over the next few weeks to the rest of the world as the redesign expands globally.
Official Stories (those publicly shared by verified users) will be available for 24 hours, and other stories—including publishers’ content—will be available for 30 days.
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