Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
.” The Snuggie. Post-its if you’re Romy and Michele
. Potential million-dollar ideas are a dime a dozen. Luckily for flyers, most airlines stock their seatbacks with catalogs full of these gems. Unluckily for the inventors, they’re not all winners. Laughing Squid
reports that Drew
, of the daily comic site Toothpaste for Dinner
, recently launched a new Tumblr
highlighting the best of the worst items in these circulars.
Speaking of retail, news of a royal pregnancy translates to big dollars for the baby industry, according to Forbes
. Dubbed the “Kate Middleton effect,” maternity stores anticipate a huge bump in sales as the Duchess’ own joyful bump continues to grow.
Retailers catering to pregnant mothers might have her future royal highness to help bolster their bottom lines, but other companies are often left relying on the recommendations of happy consumers. Reviews both online and off help, but even then, how do companies get their clientele to provide such feedback? Neil Schroeder of Clothesline
says it could be as simple as asking for it.
When the reviews come rolling in, restaurants can turn them into audio recordings and play them over the speaker system in their restrooms. That was the approach of San Diego gastropub Craft & Commerce, where jeering Yelp reviews are played in its bathrooms
for all patrons and employees to hear.
RELATED: After NYT lashing, Guy Fieri needs to step up his PR game
I suppose that’s one way of communicating. In 2011, however, it was two adorable twin toddlers teaching us
a thing or two about communication. But now, their well-known viral video
is getting the Hollywood remix. From Tom Cruise and Jack Nicholson in “A Few Good Men” to Armie Hammer’s performance as the Winklevoss twins in “The Social Network,” Yahoo’s Screen blog
recasts the classic YouTube hit.
RELATED: Unique ad placement recasts ‘Les Miserables’
After Instagram recast itself as more of a social network with the debut of profile pages for the Web
last month, some are questioning the photo-sharing platform’s latest move of shuttering its integration with Twitter. BuzzFeed
RELATED: Mocking Instagram users, music video channels Nickelback
Peeps maker Just Born explained its decision to pull a humorous, yet perhaps culturally insensitive e-card that The New York Times
pegged a “Yiddish-infused joke
.” Vice president Matt Pye said, “At a time when holidays can be stressful, the Peeps e-cards were designed to offer a bit of fun and comic relief … We are sensitive to the concern any consumer may share and will not include this e-card.”
Clearly, Peeps didn’t need to call in too much PR counsel for such a small debacle. What are some other occasions in which a company might refrain from hiring a PR firm? Inc.’s Jeff Haden shares eight.
Victoria’s Secret, on the other hand, might want to consider putting its PR handlers on speed dial after not one
, but two
accusations of racism. It sure would have made things easier when an anti-rape group’s campaign hijacked the company’s brand name
to introduce a faux
line called “PINK loves CONSENT.”
RELATED: Conservative group hijacks White House’s fiscal cliff hashtag
Meanwhile, Jimmy Fallon has hijacked Mariah Carey’s holiday smash “All I Want For Christmas Is You,” breathing new life into the modern classic Christmas tune with some help from his house band The Roots, which performed the song using children’s musical instruments. The renowned songstress even joined in, providing the audience some welcomed seasonal merriment.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.