What real estate can teach marketers about social media

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media.

Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money. This high-stakes environment however, is also what makes the industry built for social marketing strategies.

Here are a few connections between the real estate industry and how marketing pros should approach social media.

Know the neighborhood.

Buyers often run the risk of purchasing or renting properties without understanding their surroundings.

In social media, it’s necessary to understand your place, where you fit in and who the “cool kids” are. It’s also important to form relationships and establish connections with others in your industry.

As influential social media users become more relevant to your success, it’s beneficial to make connections with people that will vouch for your brand and its messaging.

Don’t get too emotional.