Results for Articles:
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/23/2017 2:59:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
1/9/2017 2:47:20 PM
The organization’s brand managers were sent scrambling to quell backlash over its reference to the late actress’s iconic hair buns. Here’s how you can avoid the same fate.
1/4/2017 2:51:49 PM
The new five-pound notes contain tallow, which is made from rendered animal fat. Many citizens have objected, spurring the venerable institution to seek a modern-day solution.
12/2/2016 2:47:30 PM
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.
11/23/2016 2:45:43 PM
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
11/16/2016 2:46:55 PM
Mondelez International said the decision to decrease the weight of the Swiss chocolate bars was due to rising ingredient costs, not Brexit. Brits were not amused.
11/9/2016 2:47:26 PM
After reporting additional dismal revenue numbers, the company laid off 350 staffers and gave the boot to its six-second video loop platform.
10/31/2016 1:46:25 PM
The organization said the soldier was ‘wearing camouflage and concealment measures,” but deleted the post after social media users lashed out, calling it racist.
10/21/2016 1:56:20 PM
The costume company’s vice president said he didn’t want to ‘make light of a serious situation,’ but told a reporter that ‘people should be able to laugh at it.’ Many consumers didn’t.
10/13/2016 1:48:40 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,' the company’s owner said in a statement.
9/13/2016 1:48:59 PM
The Olympic swimmer is taking steps to restore is image—including an interview on ‘Good Morning America’ and appearing on a reality show. Is it helping or hurting him?
9/1/2016 1:47:10 PM