Results for Articles:
Join us in New York City, and get expert tips that will put you on a course to success. Register now to save $200!
3/21/2017 1:46:00 PM
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 2:48:00 PM
The organization is struggling to rid its platform of online harassment and bullying, and said that making Twitter a “safer place” is its “primary focus.”
2/9/2017 2:49:02 PM
Tragedy-related tweets, even those expressing 'thoughts and prayers,' often ring hollow and can even seem opportunistic. It's usually better to maintain a respectful silence.
2/7/2017 2:48:00 PM
CEO pledges to hire 10,000 refugees; ‘Why not Americans?’ ask angry customers.
2/1/2017 2:58:00 PM
The PRSA speaks out about pros’ responsibility, and execs from high-profile companies respond to Trump’s executive order that bars citizens of seven countries from entering the U.S.
1/30/2017 2:58:22 PM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 2:49:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
1/9/2017 2:47:20 PM
The organization’s brand managers were sent scrambling to quell backlash over its reference to the late actress’s iconic hair buns. Here’s how you can avoid the same fate.
1/4/2017 2:51:49 PM
The new five-pound notes contain tallow, which is made from rendered animal fat. Many citizens have objected, spurring the venerable institution to seek a modern-day solution.
12/2/2016 2:47:30 PM
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.
11/23/2016 2:45:43 PM
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
11/16/2016 2:46:55 PM
Mondelez International said the decision to decrease the weight of the Swiss chocolate bars was due to rising ingredient costs, not Brexit. Brits were not amused.
11/9/2016 2:47:26 PM