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For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/17/2017 2:59:27 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook.
1/5/2017 2:52:38 PM
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
1/5/2017 2:46:55 PM
Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.
1/4/2017 2:52:20 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.
12/22/2016 2:51:04 PM
Although 2016 has been decried as ‘the absolute worst,’ this year social media users have spread the love more than you’d think. Here’s which icons and trending topics ranked highest.
12/14/2016 2:48:19 PM
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/8/2016 2:48:19 PM
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
12/7/2016 2:51:59 PM
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
12/6/2016 2:49:39 PM