Results for Articles:
Successful digital marketing takes loyalty, innovation, content marketing skills, adapting to changing trends and more.
2/8/2017 2:52:00 PM
From the rise of messaging apps such as Snapchat and Facebook Messenger to paying for online posts, here’s what PR and marketing pros should embrace this year.
2/8/2017 2:45:00 PM
Have you ever played the game that requires you to choose between two unsavory options? Here’s a version for communications pros.
1/26/2017 2:52:00 PM
Using social media platforms can boost your success in pitching, if you know how to use them properly. Consider these tips.
1/25/2017 2:52:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
1/5/2017 2:46:55 PM
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
8/8/2016 1:46:19 PM
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/29/2016 1:49:40 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
Social media platforms can provide many opportunities for engagement. Follow these tips to make the most of them.
2/2/2016 2:52:08 PM
It can be difficult to cut through the noise online and get your brand’s message heard. Here are ways marketers can ensure their efforts reach their goals.
12/18/2015 2:53:38 PM
Communicators are mixing traditional tactics with visuals, social media outreach and mobile efforts.
12/9/2015 2:46:24 PM
When planning your strategies for the upcoming year, keep these emerging trends in mind.
12/4/2015 2:46:38 PM