How do nonprofit PR pros communicate with donors?
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
So, how are PR pros connecting with philanthropists?
The main avenues are web, email, social media and newsletters. The most effective among these mediums varies by sector and audience, but these statistics show how successful fundraising efforts are on each platform:
The median conversion rate for snagging donations through websites is just above 2 percent.
Nonprofit communicators see email-open rates between 14-25 percent. Between 1.6 and 2.88 percent of those who opened the email click through.
Nonprofit organizations average 285 Facebook followers and 112 Twitter followers per 1,000 email subscribers.
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