‘Ultimate example of how not to engage in PR’
That’s how one blog described the actions of automaker Lotus, which is one of two brands nursing its PR wounds after high-profile Facebook gaffes this week.
The first culprit is KFC Thailand, which issued an apology after it posted a message urging people to hurry home due to Wednesday’s tsunami scare and order a bucket of the Colonel’s original recipe chicken. Terrible choice, I think we can all agree.
Here’s the actual copy, as the AP reports:
“Let’s hurry home and follow the earthquake news. And don’t forget to order your favorite KFC menu.”
But the KFC Thailand team wasn’t alone in its blunder.
Fast car purveyor Lotus is going through some tough times. And, like a disgruntled teen lashing out at his or her tormentors, the company took to Facebook to address a few rumors—five to be exact. Read the full rant here.
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