The Powerful Press Releases and Pitches Webcast

New writing strategies to cut through the clutter and score more media hits

Tuesday, May 07, 2019
Noon-3:30 p.m. Central time


Presented by:   Ragan Training

Tired of having your press releases and pitches find their way into newsroom delete folders—instead of onto front pages, media websites and news broadcasts? Worried about declining coverage, share of voice and the respect of your execs? Join this in-depth training session with media relations experts Tamra Johnson (AAA), Carolyn Evert (JP Morgan Chase) and Nick Lanyi (Ragan Consulting Group) to energize your PR writing—and increase placement for every media message you craft.

Ragan Training webcasts are comprised of the best sessions from previous live and virtual events.

You'll learn how to:

  • Build more valuable relationships with journalists covering your beat
  • Avoid the press release graveyard by writing irresistible stories
  • Write and deliver smarter pitches that members of the press will love
  • Boost email open rates, media placements and ROI

Don't miss this unique opportunity!

Price: $395     Insider Price: $295

Join to bypass the newsroom delete folder and land more mainstream media headlines.




Carolyn Evert

Head of Northeast communications
JP Morgan Chase

Carolyn Evert recently joined JP Morgan Chase as head of Northeast communications. Prior to that, she served as director of media relations for 360PR. A former broadcast journalist, she worked hand in glove at the agency with producers for all the national shows, from morning to daytime and late night. She also oversaw satellite media tours and production of every broadcast format. In addition to her client work, she founded 360Newsroom, an internal training program to develop the media relations skills of everyone at the agency.

Tamra Johnson

National spokespersonAAA

Tamra Johnson is a national spokesperson for AAA, managing media relations for the association’s public affairs team in Washington, D.C. She focuses on traffic safety and transportation issues, which include driver distraction, impaired driving, teen driver safety, infrastructure funding and other public policies that affect drivers. Johnson previously was community relations and marketing director for St. Vincent Catholic Charities. Before that, she worked as a television journalist, covering breaking news on-air and online.

Nick Lanyi

Media relations and crisis communications expertRagan Consulting Group

Nick Lanyi is an affiliate consultant with Ragan Consulting Group. As a media relations and crisis communications expert, Lanyi led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.


Top reasons to attend this webcast

  • You'll listen to and interact with the nation's top media relations experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

Questions? Visit our FAQ

Webcast FAQ