Advanced Brand Journalism Workshop

How to build and run a newsroom in your organization

All good things must evolve, which is why Ragan Communications is proud to announce the next stage of its popular Brand Journalism Workshop Series—Advanced Brand Journalism: How to build and run a newsroom in your organization

Veteran journalist, editor and Ragan Consulting co-founder Jim Ylisela will take you through the same steps he takes with brand journalism clients, with abundant examples from their work to guide your way. Come prepared to plot your strategy and lay out your new editorial process in this highly interactive workshop.

You'll learn how to:

  • Win buy-in from the boss by writing the business case for employing brand journalism in your organization
  • Replace the silos in your comms department with a structured newsroom, complete with a brand journalism org chart
  • Create an editorial process that develops the right content in the right channel to the right audiences
  • Eliminate random posting, content chaos and an uneven publishing schedule—especially for your social media channels!
  • Take storytelling to a new level of writing, images, video and infographics
Don’t miss this unique opportunity!

One location to choose from:

Aug. 20: Denver

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PRESENTER

Jim Ylisela

Co-owner and managing partnerRagan Consulting Group

Jim Yliselais co-owner and managing partner ofRagan Consulting Group.He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including theChicago Sun-Times, theChicago Tribune,Chicagomagazine,The Chicago ReporterandCrain's Chicago Business. Ylisela won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.

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WHO SHOULD ATTEND

If you work in:

Public Relations • Media Relations • Marketing • Internal Communications • Website Content Production • Executive Communications

LOCATION

Aug. 20: Denver

Workshop venue:
BOK Financial
1401 Lawrence Street, Ste.  1400
Denver, CO 80202

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SPONSORSHIP OPPORTUNITIES

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few opportunities we offer:

  • Exhibitor booths
  • Speaking sessions on the main agenda
  • 10-minute lightning talks
  • Networking cocktail receptions
  • Bonus breakfast or lunch sessions
  • Small group dine-arounds
  • Track sponsor and emcee
  • Title badge sponsorship
  • Ragan and PR Daily award sponsorship

Ragan events are educational, inspirational and fun!
Our sponsors are an important part of the success of every event.

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

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