VIRTUAL CONFERENCE:

Crisis Communications

Tuesday, December 8, 2020
11 a.m.-4:30 p.m. ET

Hard-Won Lessons and New Tools to Prepare for a Safer, Better 2021

Assess Future Risks • Lead with Purpose • Update Crisis Plans • Protect the Workplace • Return to Work • Launch New Channels

The pandemic isn't the only thing that shook us this year. From social injustice to riots, wildfires and a divisive election, we've all struggled to keep up with the latest crisis while rallying our employees and informing our audiences. This year, communicators have been leading the way in managing brand reputation, yet realize their job is never done. Another crisis could be right around the corner.

Join us for the annual Ragan Crisis Communications Conference on December 8 for an information-packed virtual experience where you'll hone your crisis communication skills for a better future. Together, we'll assess what was learned and forecast what to expect next—so you can protect your brand, empower employees and uplift your organization in 2021.

Register Today. Once registered, you'll be able to join the private LinkedIn group right away!

#RaganCrisisComms

YOU'LL ALSO RECEIVE THESE EXCLUSIVE BONUS MATERIALS:

  • The 5 Stages of Crisis Recovery Checklist
  • The Anatomy of Effective Crisis Responses: Principles and Processes
  • Crisis Audit Handout to Prepare for Whatever Strikes Next
  • Pandemics, Politics, Purpose: A New Model for Public Affairs
  • Gauging Employees in Crisis: WFH Pulse Survey Template
  • Checklist to Create a Positive Remote Culture after Covid
  • D&I Organizational Assessment Grid

Plus, all attendees receive:

  • Access to a private LinkedIn group for attendees only
  • All slides and presentations from speakers
  • Connections to our esteemed speakers
Don’t miss this unique opportunity!

Top 15 things you'll learn at this conference:

  • Courageous leadership: What's expected from companies and execs post-Covid
  • Building trust: How trust-based crisis communications can counter uncertainty
  • CSR and DEI: Why expectations around purpose and inclusion are at an all-time high
    and how to activate your commitments to avoid reputational and workplace risk
  • After-action evaluation: Biggest wins and communication fails of 2020—
    plus how to evaluate and elevate your current outbreak preparedness
  • Risk assessment: 10 biggest threats and challenges facing your organization in 2021
  • Virtual war rooms: What to do when your situation room goes digital
  • Frontline training: How even internal communicators can step into the breach before
    and during disasters—including leading table-top drills and drafting crisis messages
  • Crisis plans re-envisioned: How to update crisis plans in the Covid-era with revised
    templates and tips from execs who helped created the CDC crisis course
  • Covid-19 timelines: When—and how—to inform employees of an outbreak
  • Apps and channels: Best tech to engage and support employees in times of crisis
    (Zoom, Slack, Teams, repurposed intranets and beyond)
  • Media amid mayhem: Strategies for communicating with the press during any crisis
  • Case studies: How to rethink crisis teams and tools with hard-won Covid-19 lessons
  • Recovery strategies: How to guide your workforce to a more protected, productive future
  • Social media and AI: How to tap listening tools to manage your reputation—and to inform employees, the public and frontline crisis responders
  • What's next: How to pinpoint and prepare for future crises before they happen
AGENDA
Join to learn the core crisis skills and latest crisis communication strategies you need to face a (hopefully) post-pandemic 2021 with greater confidence and clarity.
FREE Bonus pre-conference workshop: This FREE pre-conference workshop is an interactive game to kick off the conference and get you excited for the day's events
10-10:45 a.m. ET
Interactive Crisis Wargame: Can You Save Your Reputation in the Pandemic Era?
This year has been unlike any year we've ever experienced. That's why Signal AI created a crisis simulation unlike anything you've ever seen—one that will keep you on your toes. You'll navigate your way in real time through a media crisis and find out if you have what it takes to stay calm and leverage technology and media intelligence to gain actionable insights—before it's too late.
By the end of this interactive course, you'll be able to:
  • Leverage cutting-edge technology to stay ahead of the story
  • Work with peers to respond under pressure to a changing situation
  • Test best practices theories to control the narrative
* This pre-conference workshop is free to the attendees of the Crisis Communications Virtual Conference
Louis Cointepas
VIce President
Signal AI
Read bio
AGENDA
11-11:30 am Eastern Time
Avoid Future Shock: 10 Changes to Anticipate for 2021

Are you tired yet? 2020 is 1918, 1929 and 1968 all rolled into one. "The future always comes too fast and in the wrong order," the futurist Alvin Toffler once wrote. His prophecy certainly hit home this year when we were all thrust into crisis roles in the face of Covid-19, social injustice, WFH challenges and political uncertainty. Nobody wants a repeat. So here's a sneak peek at the potential potholes in the road ahead.

You'll hear: 

  • The rise of "Mercantile Activism" and what it means for your company
  • The promise and challenge of employee activism
  • What the data says about the risk of cyber breaches and how to prepare
  • Why there has been some #MeToo backlash and what it means for DEI
  • How to revise your enterprise risk management (ERM) program
  • The big solve: How to counter declining trust—and earn it back
  • How to prepare execs for new challenges tied to ESG, FARA, unions and more
Chairman and CEO
LEVICK
Read bio
11:35 am-12 pm Eastern Time
Covid-19 Lessons: How to Update Your Crisis Plans and Response Toolbox

Covid changed communications forever. The lines between internal and external communications blurred—and everyone on your team is now a de facto crisis communicator. Join to hear how others managed the outbreak—so you can protect your organization no matter what's next.

You'll learn:

  • How frequent pulse surveys and Covid digital info-packets aligned a workforce
  • How "mixternal" communications can help you move quickly to get the word out
  • The "Trust Toolbox": How to engage and protect deskless and WFH workers with new channels, including Microsites, Teams, CEO emails and mobile apps
  • Frontline insights from the outbreak—plus how to add Zoom townhalls, overhauled intranets, blogs and Facebook Live to your crisis playbook
  • Insights into using social media and keeping up morale amid information overload
  • How to implement crisis plans, drills and response checklists to protect employees
  • What healthcare execs are expecting in 2021 (and how to prepare)
Ayoko Pond
Director of Public Relations and Internal Communications
Baptist Memorial Health
Read bio
Director of Communications
Nebraska Medicine
Read bio
Head of Internal Communications
ISG
Read bio
12:05-12:30 pm Eastern Time
Courageous Leadership: New "CCO" and "CEO" Roles to Inspire Trust

Authentic, empathetic leadership communications can convey an air of calm and control in the face of the unknown—as this year proved. Join to discover how to transform your execs into trusted voices when it matters most by grounding every speech, post or email around values and purpose.

You'll learn:

  • How to reframe leadership and communications roles with values and purpose
  • Chief Empathy Officer: How your execs can communicate through emotions
  • Chief Clarity Officer: Steps to create cadence of clear, compassionate communications
  • What kind of leadership is most effective when bad news breaks
  • Pivots and passions: How to handle paralysis of purpose to lead with grace
Shalini Gupta
Manager of Leadership and CEO Communications
BT (British Telecommunications)
Read bio
Co-Founder
SparkinSight Coaching
Read bio
12:35-12:55 pm Eastern Time
Integrate to Elevate: Powerful Pillars to Drive CSR and DEI in 2021

Expectations around purpose and inclusion are at an all-time high. In fact, you risk reputational and workplace crises if you haven't activated your CSR and DEI commitments in 2021. Join for a practical framework to successfully integrate your CSR and DEI—and finally move past planning to implementation.

You'll learn:

  • What the data says: Why CSR and DEI will matter more in 2021
  • How DEI sits within CSR: Structural considerations
  • Attract, Retain, Grow: 3 pillars to kickstart and assess inclusion
  • How to bring  DEI initiatives to life in 4 phases
    • Preparing (incl. empathy building and relearning race)
    • Discovering (identifying strategic gaps and needs)
    • Creating (drafting your implementation plan)
    • Journeying (first steps and what to expect next)
  • Common mistakes to avoid—and how to drive sustainable change
Morgan Phelps
Instructor, Corporate Social Responsibility and Diversity in Organizations
Marquette University
Read bio
12:55-1:05 pm Eastern Time
Break + 5 Minute Lightning Talk
Take Control of Disinformation Crises with Media Intelligence

Gone are the days when the conventional wisdom for brands facing a disinformation crisis was to stay silent until it blows over for fear of fanning the flames. Join this session with Jennifer Granston, Chief Customer Officer at Zignal Labs, who will share her firsthand experience guiding brands and major media through the “infodemic” of 2020, showing you why more brand leaders today are using traditional and social media analytics to take an active-response approach to disinformation.

You'll learn:

  • Why comms leaders are shifting away from “strategic silence” as a disinformation response strategy
  • What kinds of media analytics can help comms professionals decide if a crisis warrants an active response
  • How one major company responded to a high-profile disinformation issue
Chief Customer Officer
Zignal Labs
Read bio
1:10-1:40 pm Eastern Time
PR's Moment to Shine: How Communicators Responded in "The Year to Remember"

Consider this fast-paced panel moderated by APCO Worldwide's Eliot Hoff your chance to exorcise the worst of 2020—and extract best practices. You'll hear what communicators at top consumer brands learned from "The Year to Remember"—from handling the press and WFH employees amid crisis to leveling up your crisis response to rally teams and business in 2021.

You'll discover:

  • Behind the scenes: What went right and wrong for other communicators
  • How PR pros managed media relations amid Covid and social justice issues
  • How global brands tracked reputation during Covid—and adjusted
  • Surprising channels that kept teams and stakeholders aligned
  • The convergence of value/purpose and crisis response—how  an organization's
    purpose is core to coming back stronger and making decisions in an authentic way
  • What crisis recovery means during an ongoing crisis like the Covid-19 pandemic
  • What these brands are forecasting—and how they're drafting recovery messaging now
Executive Director, Global Crisis Practice Lead
APCO Worldwide
Read bio
Amanda Minto
Director of HR Communications, Technology, Product, Xperience
Comcast
Read bio
Phil Caruso
Issues Management Manager
Walgreens
Read bio
Christian Bove
Communications Lead, Media, PR and Crisis
USAA
Read bio
Senior Communications Director
Target
Read bio
Jesse Lewin
Senior Director of Communications
McDonald's
Read bio
1:45-2:05 pm Eastern Time
Crisis Planning Deep Dive: 5 Most Common Mistakes Organizations Make in Crisis Plans

When a crisis hits, the effectiveness of your organization’s response depends mostly on how well you planned before bad news struck. The best crisis plans avoid pitfalls that can torpedo an effective response, leaving stakeholders disappointed and your organization’s reputation damaged. Join to hear how to fine-tune your plan to address common mistakes.

You'll learn:

  • How to apply sandpaper to friction points that can trip you up when the heat is on
  • The stakeholder group most crisis plans overlook—and how to ensure yours doesn't
  • How to minimize the amount of work your team will do on day one of a crisis
  • A crisis messaging principle that’s more important than ever
  • How a simple reorientation can make your crisis plan much more effective
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio
2:10-2:30 pm Eastern Time
When War Rooms Go Virtual: Embrace P2P to Keep the Pace with Constant Crisis

The war room used to be a staple of crisis communications. But even it has been turned on its head with so many team members offsite. So how do you maximize your brain power and rapid response when everyone from IT to HR and legal are remote? Join to hear how reprioritizing person-to-person (P2P) communication can help you bridge the gap—so you can accelerate and elevate your crisis response even in the WFH age.

You'll learn:

  • Why P2P communication matters more in crisis planning than ever before
  • How to re-think and realign your crisis plans, processes and collaboration tools for maximum empathy—and speed
  • Expecting vs. reacting: How to stop chasing the crisis and finally get ahead
  • The new world of "chat ops" and how to ensure instant action across channels like Teams, Slacks, Zoom, Google Hangouts and more
  • Hugging your haters: What to do when comments turn to crisis
Lesley Sillaman
Executive Vice President
Red Havas PR
Read bio
2:35-2:45 p.m. Eastern Time
Break + 2 Minute Lightning Talk
Case Study: How ContactMonkey Surveys Keep Remote Workforces Connected during the Pandemic

The shift to remote work has forced internal communicators to adopt new ways of communicating with a dispersed global workforce. Join Katie Liston from ContactMonkey for a case study and takeaways you can use to elevate your remote workforce outreach and engagement.

You'll learn:

  • How Alnylam, the world’s leading RNAi therapeutics company is communicating with over 1400 remote employees
  • How the Alnylam team has been using ContactMonkey’s survey features built into Outlook
  • How to understand what type of resources employees need the most to get their job done
Head of Marketing
ContactMonkey
Read bio
2:50-3:05 p.m. Eastern Time
The Year's Top 5 PR Fails in Cyber Security: Key Steps for a Safer 2021

eCrime erupted in 2020. Cybercriminals become more brazen and ransomware quadrupled in the wake of emerging WFH vulnerabilities. The cybersecurity landscape will continue to evolve rapidly in the year ahead. Join for a breakdown of the top communication challenges of cybersecurity and hard-won lessons from this year's biggest attacks.

You'll learn:

  • The top 5 PR fails of the year—and key lessons for communicators
  • Trends: Biggest attacks of the year and they portend for next year
  • How ransomware attacks present novel communication challenges
    • Anatomy of a successful cybersecurity plan
    • How to handle negotiations with perpetrators (and insurers)
    • How to alert customers, the press and other stakeholders
    • Policies and precautions to communicate with employees
  • What to expect in 2021—and what to do if you're attacked
Partner, D.C. Office
Brunswick Group
Read bio
3:10-3:20 p.m. Eastern Time
Infodemic Inoculation: New Disinformation Data and What to Do About it in 2021

Sixty-three percent of Americans view disinformation as a major problem on par with gun violence (63%), according to the Institute for Public Relations Disinformation in Society Report. Join to hear more surprising findings—and what communicators can do to help combat the "infodemic."

You'll learn:

  • The disinformation threats most likely to damage your reputation
  • How to plan and prepare for a disinformation campaign against your brand
  • Tools to mitigate disinformation—from real-time monitoring to ethics codes
  • Essential steps to combat disinformation on your social media feeds
  • How to pre-punk, debunk and fact-check messaging against false claims
President and CEO
Institute for Public Relations
Read bio
3:25-3:45 p.m. Eastern Time
Bring Order to Chaos: Lessons from the CDC to Support Your Crisis Leader

The right message at the right time from the right person can save lives. That's according to the Crisis and Emergency Risk Communication (CERC) course taught at the CDC. Join the crisis guru who actually created that course to learn from her horror stories—so you can help your people make difficult decisions when the unthinkable happens.

You'll discover:

  • Top 5 mistakes in crisis leadership communication
  • How to support your leader in crisis times to avoid your own horror stories
  • Essential persuasion skills for when you're on the hot seat
  • CDC lessons learned: What's wrong with crisis comms plans today
  • What's next: What you must know about risk assessment going into 2021
Barbara Reynolds
Crisis Instructor
Tulane University
Read bio
3:50-4:15 p.m. Eastern Time
Discover Your "Greater Purpose"—A Blueprint to Shape a Brand and Protect It from Crisis

Reputation and issues management among the general public and key stakeholders is more than a challenge. It's a necessity in today's always-on world of real time communications. But what if a key stakeholder gives voice to views that put your industry or narrative at risk? Answer: Do some soul searching, rediscover a deeper purpose and create a clear, uplifting message to support your narrative. If you're successful, you could recast your narrative and turn a threat into an opportunity. Join to hear how two crisis vets did exactly that for the video game industry.

You'll learn:

  • How to stop, reassess and refocus: Redefining yourself in the midst of reputation risks
  • Repositioning insights and research methods to help you find "greater purpose"
  • Message architecture: A proven process for message testing your new mission
  • How to bet the word out about your new mission across the PESO spectrum
Rob Flaherty
Chairman
Ketchum
Read bio
Andrew Bowins
Senior Vice President for Communications and Industry Affairs
Entertainment Software Association (ESA)
Read bio
4:15-4:30 p.m. Eastern Time
Baker's Dozen of Take-Aways

We'll share the top tactics and strategies from the virtual conference as you prepare to implement these ideas for your organization.

PRESENTERS
Senior Communications Director
Target
Read bio
Morgan Phelps
Instructor, Corporate Social Responsibility and Diversity in Organizations
Marquette University
Read bio
Phil Caruso
Issues Management Manager
Walgreens
Read bio
Amanda Minto
Director of HR Communications, Technology, Product, Xperience
Comcast
Read bio
Director of Communications
Nebraska Medicine
Read bio
President and CEO
Institute for Public Relations
Read bio
Christian Bove
Communications Lead, Media, PR and Crisis
USAA
Read bio
Andrew Bowins
Senior Vice President for Communications and Industry Affairs
Entertainment Software Association (ESA)
Read bio
Louis Cointepas
VIce President
Signal AI
Read bio
Chairman and CEO
LEVICK
Read bio
Rob Flaherty
Chairman
Ketchum
Read bio
Partner, D.C. Office
Brunswick Group
Read bio
Chief Customer Officer
Zignal Labs
Read bio
Shalini Gupta
Manager of Leadership and CEO Communications
BT (British Telecommunications)
Read bio
Executive Director, Global Crisis Practice Lead
APCO Worldwide
Read bio
Media Relations and Crisis Communications Expert
Ragan Consulting Group
Read bio
Jesse Lewin
Senior Director of Communications
McDonald's
Read bio
Head of Marketing
ContactMonkey
Read bio
Barbara Reynolds
Crisis Instructor
Tulane University
Read bio
Ayoko Pond
Director of Public Relations and Internal Communications
Baptist Memorial Health
Read bio
Co-Founder
SparkinSight Coaching
Read bio
Lesley Sillaman
Executive Vice President
Red Havas PR
Read bio
Head of Internal Communications
ISG
Read bio

If you are interested in submitting a speaker proposal, please contact Beki Winchel at BekiW@ragan.com

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Crisis communications • PR • Employee communications • Social media • Storytelling • Content marketing • Writing and editing • Media relations

REGISTER NOW

PRICING
Join us for Crisis Communications:
Early Bird Rates
(until 11/24/20)
Regular Rates
Registration $599 $699
Ragan Insider Registration $499 $599
Nonprofit Registration $449 $549

Customer service

  • If you have any questions or need to register by phone, please contact our customer service at 800.878.5331 or cservice@ragan.com.

 

Thank you to our sponsors:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Brian Pittman
Manager of Strategic Programs
Brianp@ragan.com

VIRTUAL CONFERENCE FAQ

What is a Ragan Virtual Conference?

  • A Ragan Virtual Conference is a live stream of our conferences. Our virtual conferences are streamed over the web at the time of the event. If you are unable to attend the virtual conference during its scheduled time, an archived version will be made available to all virtual conference customers 3-5 business days after the event and will be available for 12 months.

Is the virtual conference accessible to both PC and MAC users?

  • Yes. Since it is broadcast over the web, the webcast can be accessed on both MAC and PC.

MAC Users

  • Mac OSX 10.4 or greater
  • Intel-Based Macs Only

PC Users

  • Windows 10
  • Internet Explorer 11.0 or better

The presentation sometimes stops and/or "freezes." What can be done?

  • Because a webcast is a video stream, its ability to play without interruption, is dependent on your location and the amount of bandwidth you have available to you. When bandwidth drops down, you may experience brief buffering pauses. Outside of increasing your bandwidth, there is nothing you can do but wait for buffering to catch up. The event is being recorded and the on-demand recording will be made available to you after the event has concluded.

Customer service

  • If you have any questions or need to register by phone, please call customer service at 800.878.5331 or 312.960.4100.