Crisis Management Webinar

Capitol Hill’s communications strategy declassified

Postponed. New date TBD
Price per location: $0

It is not a matter of if but when a crisis will happen to your company. The only thing communicators can control is how to prepare and respond for the inevitable. What better examples to turn to than Corporate America and Capitol Hill? Politics is filled with divisive people at a tumultuous time in history, yet they offer wonderful case studies into what communicators should and should not do in a crisis. How can these lessons be adopted by organizations, whether in the private or public sector?

Join this FREE webinar sponsored by Signal AI, the leading AI driven global solution provider for real-time unlimited information and insights for media monitoring, reputation management and market intelligence, featuring Scott Overland, director, media relations at Pearson. Scott will share his insights from his political communications experience and how he has used it to shape his crisis communications strategy in the corporate sector.


What happens on Capitol Hill doesn’t always stay there. Join Scott Overland, director, media relations at Pearson, as he shares how his political communications experience influences his corporate communication strategy. Overland will walk you through real-life examples of how forward-thinking public relations and crisis management compare in the public and private sectors.

You’ll learn:

  • How to create a communications strategy, whether it applies to ongoing initiatives or a potential crisis
  • How to keep ongoing initiatives on track while undergoing a crisis
  • How political strategies can power your private sector communications and separate your organization from communication white noise
  • How communicators can embrace key political strategies while mitigating a crisis



Director, media relations
Read bio

Reasons to sign up for this webinar

  • This topic is critical to your success.
  • It's FREE.
  • You'll receive all PowerPoint slides and handouts.
  • You'll get access for you and your entire team to watch.
  • You'll have access to the recording for six months.



You should attend this event if you spend any time in:

Public relations • Crisis communications • External communications • Writing and editing

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