VIRTUAL WORKSHOP

Diversity & Inclusion for Communicators

Thursday, August 13, 2020
1-3:15 p.m. ET

Inclusive Language and Essential Steps
to Protect Your Brand and Reputation

We've seen big inroads in D&I these past months. Awareness has accelerated and most organizations have scrambled to reassess diversity and inclusion in their operations. But many have struggled to successfully implement and communicate those initiatives.

Join this event with Aerial Ellis, Ed.D. (Lipscomb University, PRSA), Natalie Tindall, Ph.D. (Lamar University, PRSA), Deborah Hyman (MetLife), Candace Anderson (E.W. Scripps Co.) and Wendy Stryker (Frankfurt Kurnit, New York Civil Liberties Union) to reduce your risk and increase your successes as a communicator on the road to D&I.

You'll learn:

  • Research: What the surprising stats say about the state of D&I in communications
  • Strategy: The anatomy of a successful D&I communications strategy
  • Tactics: Essential steps to take before incorporating inclusive language
  • Lexicon: Examples of language, phrases, terms that are inappropriate
  • Messaging: Executive, HR, internal and brand messaging that works around D&I
  • Legal: What your team must know to protect your organization—plus how legal, communications and HR can work together to boost D&I success

BONUS MATERIALS:

  • Checklist: What an Inclusive Language Toolkit Should Include
  • The Diversity Style Guide (Access to Over 700 Terms and Phrases)
  • Intercultural Competency Checklist for Communications Teams
  • Sample Corporate D&I Training Curriculum
  • D&I Organizational Assessment Grid
  • D&I Self-Assessment Questionnaire
Don't miss this unique opportunity!
Join to empower your team to protect your organization's reputation by driving greater inclusion through authentic internal, external and executive communication.

AGENDA

AGENDA
1-1:40 p.m. Eastern time
Session 1: New Research
Solutions start here: Power, PR's diversity deficit and driving sustainable change

Real change begins with remembering there's an "I" in D&I. Each of us can ensure we're part of the solution by helping to eliminate D&I roadblocks—including our unconscious biases and the institutional biases in communications. Join to discover new D&I research supported by the Arthur W. Page Society and steps you can take now to build the competencies to effectively practice diversity and inclusion.

You'll learn:

  • The RO-Why of D&I: What the data says about bottom line impacts of D&I
  • D&I research: Why PR is overwhelmingly white, the four intercultural competencies communicators must have—and the education and training resources needed now
  • Steps to sustainable change: How to address unconscious bias and re-envision your communications strategy to drive inclusive practices—before turning to messaging
  • How these steps and new hiring policies can protect your brand and reputation
Natalie Tindall
Chair, Department of Communications
Lamar University
Read bio
Aerial Ellis
Professor, Department of Communications
Lipscomb University
Read bio
1:45-2:25 p.m. Eastern time
Session 2: Corporate Perspective
Implementing D&I in the real world: How to bring theory and language to life

Black Lives Matter protests prompted many to reappraise their diversity efforts earlier this summer. Now it's time to move beyond assessment and make it work. Join to see how two organizations that were already on the path accelerated their D&I recruiting, training and messaging these past months so you can do the same.

You'll learn:

  • D&I lessons learned: Do's and don'ts of inclusive communications and HR
  • Success factors: What a working D&I communication strategy looks like, how to drive open conversation with teams and leadership—and when to let employees lead the process
  • Language: How to find common, empowering language to discuss D&I issues—plus inappropriate phrases and images and how to strike them from your lexicon
  • How to ensure authentic, inclusive executive communications and brand messaging
Candace Anderson
Vice President, Human Resources, Local Media
E.W. Scripps Co.
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Deborah Hymna
Assistant Vice President of Global Communications
MetLife
Read bio
2:30-3 p.m. Eastern time
Session 3: Legal Counsel
What the law says: Legal insights to mitigate litigation and reduce risk

As you implement D&I initiatives, communicators need to know how to navigate the legal pitfalls surrounding employment law, public policy and D&I programs. Join this legal primer with one of the nation's preeminent employment law experts to protect yourself, your team and your organization with every communique you plan, pen or post.

You'll learn:

  • What Title VII stipulates—a breakdown communicators can act on
  • Legal pitfalls every communicator must avoid, including language usage
  • Legal considerations in hiring, mentoring, advancement and training
  • How legal, comms and HR can work together to boost D&I success
Wendy Stryker
Partner and Co-chair, Employment Group
Frankfurt Kurnit Klein & Selz P.C.
Read bio
3-3:15 p.m. Eastern time
Closing Remarks and Key Takeaways

We'll share the top takeaways from the workshop as you prepare to implement these ideas for your organization.

TRAINERS

Professor, Department of Communications
Lipscomb University
Read bio
Chair, Department of Communications
Lamar University
Read bio
Assistant Vice President of Global Communications
MetLife
Read bio
Vice President, Human Resources, Local Media
E.W. Scripps Co.
Read bio
Partner and Co-chair, Employment Group
Frankfurt Kurnit Klein & Selz P.C.
Read bio
MODERATOR

Top 5 reasons to attend this virtual workshop

  • You'll listen to and interact with the nation's top D&I, HR and legal experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

 

WHO SHOULD ATTEND?

You should attend this can't miss event if you spend any time in the following areas:

Diversity and Inclusion • HR • Internal Communications • Public Relations
Writing and Editing • Marketing

REGISTER NOW

PRICING
Register for this virtual workshop to bring your D&I communications efforts up to speed.
Early Bird Rates
(until 7/30/20)
Regular Rates
Registration $549 $624
Ragan Insider Registration $449 $524
Nonprofit Registration $399 $474

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

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