Inclusive Language and Essential Steps
to Protect Your Brand and Reputation
We've seen big inroads in D&I these past months. Awareness has accelerated and most organizations have scrambled to reassess diversity and inclusion in their operations. But many have struggled to successfully implement and communicate those initiatives.
Join this event with Aerial Ellis, Ed.D. (Lipscomb University, PRSA), Natalie Tindall, Ph.D. (Lamar University, PRSA), Deborah Hyman (MetLife), Candace Anderson (E.W. Scripps Co.) and Wendy Stryker (Frankfurt Kurnit, New York Civil Liberties Union) to reduce your risk and increase your successes as a communicator on the road to D&I.
- Research: What the surprising stats say about the state of D&I in communications
- Strategy: The anatomy of a successful D&I communications strategy
- Tactics: Essential steps to take before incorporating inclusive language
- Lexicon: Examples of language, phrases, terms that are inappropriate
- Messaging: Executive, HR, internal and brand messaging that works around D&I
- Legal: What your team must know to protect your organization—plus how legal, communications and HR can work together to boost D&I success
- Checklist: What an Inclusive Language Toolkit Should Include
- The Diversity Style Guide (Access to Over 700 Terms and Phrases)
- Intercultural Competency Checklist for Communications Teams
- Sample Corporate D&I Training Curriculum
- D&I Organizational Assessment Grid
- D&I Self-Assessment Questionnaire
Real change begins with remembering there's an "I" in D&I. Each of us can ensure we're part of the solution by helping to eliminate D&I roadblocks—including our unconscious biases and the institutional biases in communications. Join to discover new D&I research supported by the Arthur W. Page Society and steps you can take now to build the competencies to effectively practice diversity and inclusion.
- The RO-Why of D&I: What the data says about bottom line impacts of D&I
- D&I research: Why PR is overwhelmingly white, the four intercultural competencies communicators must have—and the education and training resources needed now
- Steps to sustainable change: How to address unconscious bias and re-envision your communications strategy to drive inclusive practices—before turning to messaging
- How these steps and new hiring policies can protect your brand and reputation
Black Lives Matter protests prompted many to reappraise their diversity efforts earlier this summer. Now it's time to move beyond assessment and make it work. Join to see how two organizations that were already on the path accelerated their D&I recruiting, training and messaging these past months so you can do the same.
- D&I lessons learned: Do's and don'ts of inclusive communications and HR
- Success factors: What a working D&I communication strategy looks like, how to drive open conversation with teams and leadership—and when to let employees lead the process
- Language: How to find common, empowering language to discuss D&I issues—plus inappropriate phrases and images and how to strike them from your lexicon
- How to ensure authentic, inclusive executive communications and brand messaging
As you implement D&I initiatives, communicators need to know how to navigate the legal pitfalls surrounding employment law, public policy and D&I programs. Join this legal primer with one of the nation's preeminent employment law experts to protect yourself, your team and your organization with every communique you plan, pen or post.
- What Title VII stipulates—a breakdown communicators can act on
- Legal pitfalls every communicator must avoid, including language usage
- Legal considerations in hiring, mentoring, advancement and training
- How legal, comms and HR can work together to boost D&I success
We'll share the top takeaways from the workshop as you prepare to implement these ideas for your organization.
Top 5 reasons to attend this virtual workshop
- You'll listen to and interact with the nation's top D&I, HR and legal experts.
- You'll receive all presentations and handouts.
- You'll get access to an on-demand recording of the event for six months.
- You're guaranteed extensive, how-to instruction you can use immediately.
- You can attend this immersive summit without having to leave your desk.
WHO SHOULD ATTEND?
You should attend this can't miss event if you spend any time in the following areas:
Diversity and Inclusion • HR • Internal Communications • Public Relations
Writing and Editing • Marketing
|Early Bird Rates
|Ragan Insider Registration||$449||$524|
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