Employee Communications Boot Camp

If you want to improve the way your organization communicates (to everyone), start inside.

Oct. 25: San Francisco      •      
Nov. 22: Morrisville, North Carolina (Research Triangle)



9-10:30 a.m.

What’s wrong with employee communications—and how to fix it

We’ll begin our day with a clear-eyed assessment of where you stand and what you’re up against. Where has your employee comms gone wrong? What does your gut tell you about what’s working—and what isn’t? And where exactly are you trying to go? In this session, you will:

• Draw a picture (literally) of the current and future state of your communications
• Identify the barriers to more effective employee comms—and how to remove them (We’ll share our top five)
• Make the business case for change
• Ensure your communication connects directly to your organization’s strategic goals

10:30-10:45 a.m.


10:45 a.m.-12:15 p.m. 

What you learn when you listen: Communication audits

A communication audit tells you where you are so you can figure out where you want to be. You’re looking for the gaps—in understanding and awareness, between leaders and employees and among managers. What do your audiences need, and are your channels up to the task? In this session, you will:

• Plan your audit: What do you have to know?
• Get data: Craft a survey that quantifies what needs to change
• Go deeper: Conduct focus groups to ask “why?” and “what if?”
• Talk to the boss: Why you need to ask your leaders tough questions
• Check your work: How to evaluate your channels and content

12:15-1:15 p.m.


1:30-2:45 p.m.

Build your newsroom

You’ve got your data. You have your strategy. Now it’s time to reimagine your employee communications function and integrate it with all the other disciplines, including PR and marketing. Let’s get to work. Here’s your to-do list:

• Reorganize your staff into a newsroom
• Integrate employee communications with PR, marketing and other communication disciplines
• Train your staff. Be a better writer by becoming a better reporter
• Establish your brand voice
• Transform the Town Hall
• Managers on tap: Make the cascade flow—in both directions
• Make your bucket list. What will you do next, starting tomorrow?

2:45-3 p.m.


3-4:30 p.m.

Employee communications transformed

Internal communications doesn’t have to be boring—or even just internal. Writing doesn’t have to be flat. Videos don’t have to be robotic talking heads. Employees really can be ambassadors. Managers can cascade in both directions. In our closing session, let’s see what your new employee comms will look like, including:

• Brand journalism, inside and out
• Making the shift to mobile
• The dominance of visual communication: photos, infographics and video
• Internal social media as a collaboration tool
• Leaders unplugged
• Measuring everything to show how communication supports the organization’s mission and values