Ragan and PR Daily’s Virtual Summit
Executive Communications Strategies in the Pandemic
Help leaders keep the trust of stakeholders and
chart a course forward during COVID-19
Thursday, June 11, 2020
1-3:20 p.m. Eastern Time
The COVID-19 pandemic has greatly heightened expectations for all leaders. Employees, customers, shareholders and reporters are all turning to them for answers about their organization’s future in these uncertain times. Without strong and authentic communications, their reputation—and your organization’s future—could face irreparable damage.
Right now, executive communicators not only have a seat at the table—they’re indispensable to helping leaders navigate this unprecedented crisis. Are you prepared to take on your new role?
Join experts from Microsoft, Brunswick Group, Stanford University and other leading companies for this can’t-miss virtual summit on June 11 that will show you how to be an efficient and effective strategic advisor to executives. You’ll hear case studies and examples that will help you establish leaders as a trusted source of information and inspiration to stakeholders during the ongoing crisis and set a vision for your organization’s post-pandemic future.
- Real examples of authentic, transparent messaging that forges an emotional connection between leaders and audiences
- Ways that leading companies are keeping morale and culture intact during remote working and business disruption
- How to maintain the trust of the media by delivering timely, relevant and aligned executive messages
- Case studies of how leaders are giving back to the community during this difficult time
- Tactics to coach leaders to deliver powerful addresses through videos, virtual town halls and online meetings
- How to create opportunities for employees and customers to share feedback with leaders and ensure their voices are heard
- Strategies to pivot your messaging and tone as events unfold and the crisis evolves
BONUS: You’ll also receive key findings from recent research conducted by Brunswick Group on how leaders worldwide are responding to the COVID-19 pandemic.
- "Leading from Home: Opportunities During COVID-19"
- "Digital Executive Communications Advice and Examples"
- "Leadership Beyond the CEO"
Top reasons to attend this virtual summit:
- You’ll listen to and interact with the nation’s top executive communications experts.
- You’ll receive all presentations and handouts.
- You’ll get access to an on-demand recording of the event for twelve months.
- You’re gain great tips and insights for your own executive communications efforts
- You can attend this immersive session without leaving your desk.
The ongoing public health crisis has seen some business and government leaders step up to the plate in bold and inspiring ways—and others falter in their efforts to maintain public trust. Siobhan Gorman, partner at Brunswick Group, will share key takeaways on how executives worldwide are responding to the crisis—and how communicators can leverage those findings to become a strategic advisor to leaders in a time of crisis.
- Do’s and don’ts from executive responses from the world’s top organizations
- What data says about the public’s expectations of corporate leaders
- What all executive messages should include to win trust from audiences
- Examples of compelling messages from leaders—and ones that missed the mark
When the COVID-19 pandemic began, communicators at both Stanford University and the NFL had to think on their feet to develop a strategy to respond to the countless media inquiries they were receiving daily. It was imperative that leaders delivered messaging that kept the trust of their many stakeholder groups. Discover how they developed and shared thoughtful, transparent communications from leaders that resonated with the media in a time of crisis.
From this case study and interview, you’ll learn how to:
- Keep your messaging and tone aligned across the C-suite or leadership team
- Make your own channels a valuable resource for reporters to find updates and quotes from leaders
- Find the right cadence for executive messages based on your organization’s needs and the current state of the crisis
- Respond to media feedback and adjust messaging in real-time
- Earn trust by prioritizing openness and transparency in all your communications
- Provide reporters with intriguing stories around what your organization is doing at this time
As organizations are forced to pivot their business model and adapt to a new economic world, they need employee engagement and morale intact—no easy task when employees are facing massive disruption to their working lives. They need to know that leaders understand their difficulties, have their best interests at heart and are working to protect their livelihood and wellbeing. Discover how experienced executive communicators at Health Care Service Corporation and the American Academy of Pediatrics are connecting leaders to employees at a time of business disruption.
In this session, you’ll:
- See examples of executive messaging that resonated with employees
- Learn the right cadence of leadership updates on the state of the business
- Hear how to reinforce your culture and values in executive messages to employees
- Discover how to create opportunities for employees to share feedback with leaders
- Learn how to tell stories around the shared situations executives and employees are facing during social distancing
- Get the latest best practices on virtual town halls and meetings that raise morale and inspire employees during this difficult time
Your stakeholders are spending more time than ever on social media—if your executives don’t have a presence on major platforms, they’re missing a critical opportunity to demonstrate their leadership and maintain the trust of customers during the ongoing pandemic. Discover how these organization’s leaders are using compelling videos and social media content to keep stakeholders informed and reaffirm their commitment to their communities.
- How to show leaders the importance of engaging with your online community and listening to their experiences during the crisis
- Case studies on how to forge an emotional connection with audiences by sharing personal experiences of executives online
- How to help leaders feel comfortable on camera and speak more engagingly during videos and virtual meetings
- Examples of executive videos and social media posts that resonate with audiences
- Ways that top leaders are successfully conveying empathy and a commitment to supporting those in need.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these area:
Brand journalism • Content marketing • Crisis communications • Executive communication • Public relations • Social media • Storytelling • Writing and editing • Marketing • Community relations • Employer branding
|Ragan Insider Registration||$349|