Measurement Demystified on Demand

How to prove value and show ROI for communications

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This on-demand recording will detail how you can measure the results of your PR, content marketing and social media efforts—and show management how you are driving leads.

What you’ll learn:

  • The new pillars of PR measurement—a “Barcelona Principles” update—and how these pillars should inform the way you think about measurement
  • What chief marketing officers see as most important in social media—from engagement metrics to click-thrus and lead generation
  • How to separate quantitative and qualitative metrics—volume vs. quality—to get a complete picture of how social media posts are performing
  • How to develop formulas and templates to save time while producing meaningful content

Don't miss this unique opportunity!

Price: $395     Insider Price: $0
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Watch this Measurement Demystified On-demand recording and hear from leading industry experts poised to help you prove value and show ROI for your communications efforts.

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PRESENTERS

 

Dr. David Rockland
Global Research & Analytics CEO
Ketchum
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Natalia Vaccarezza
Planning, monitoring, and evaluation
UNICEF
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Danielle Brigida
Senior Director of Wildlife Communications & Strategy
World Wildlife Fund
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Katie Delahaye Paine
Founder and CEO
Paine Publishing
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Top 5 reasons to watch this virtual summit

  • Insights from top measurement experts
  • Access for you and your entire team to watch
  • On-demand access to the recorded event for six months
  • Access to all presentations and handouts
  • Guaranteed hands-on, how-to instruction and techniques you can use immediately

Questions? Visit our FAQ

Virtual Summit On-Demand FAQ