Public Relations Certificate Course
July 9, 16, 23 & 30 1-3 p.m. ET
Four consecutive modules
Register for this four-week certificate course to advance your PR practice, unlock growth and visibility, safeguard your organization's reputation and futureproof your media relations and social media strategies.
The landscape has changed—and it will change again tomorrow—and survival now demands evolution, an always-learning mindset, and constant agility. Social platforms evolve overnight. Generative AI churns out plausible fiction. Reputational risks arise from global crises, political flashpoints, and forces far beyond your organization’s control. A new kind of PR practice is emerging.
Designed specifically for communications professionals ready to pioneer a futureproof PR practice, this interactive four-week certificate course equips you with the strategic competencies to evolve from tactical practitioner to influential advisor. You'll master modern crisis and reputation management strategies, proactively protecting your brand’s credibility while confidently leading through uncertainty.
Led by battle-tested industry instructors and featuring expert guest speakers, each module delivers essential skills, strategic frameworks, and tool recommendations to navigate the current communications environment. You'll explore advanced media relations techniques, innovative approaches to crisis readiness, emerging technologies reshaping PR and social media, and powerful methods to clearly demonstrate PR’s value and impact to executives, stakeholders and media personalities.
Advance your career, strengthen your strategic toolkit, understand what journalists and audiences want to see, and combine proven PR fundamentals with forward-thinking practices to champion initiatives and drive meaningful growth at your organization.
You’ll learn to:
- Craft compelling, scroll-stopping PR and social media content across formats including text, visuals, and video.
- Measure and analyze your communication strategies with real-time insights, refining your approach to maximize impact.
- Select and prioritize the most effective media platforms and channels aligned with your brand’s strategic goals and messaging.
- Proactively monitor your brand’s reputation, spotting potential issues early through social listening and sentiment analysis.
- Develop confident, values-driven crisis response strategies to manage risks effectively and protect brand credibility under pressure.
- Strategically engage audiences through a blend of organic outreach, paid media campaigns, and influencer collaborations.
- Adopt emerging platforms, AI tools, and innovative tech to future-proof your PR and crisis communications efforts.
- Build lasting, trust-based relationships with stakeholders, influencers, media partners, and the broader community.
CURRICULUM
Assess your attributes as a leader to reach your full potential as a communications professional. The course is designed for both emerging managers and executives looking to refresh their leadership approach.
PRESENTERS
What You'll Learn:
- Develop strategic media and influencer relations approaches tailored to today’s fragmented information landscape.
- A proactive playbook for handling reputational threats and viral disinformation.
- Master proactive crisis management techniques and maintain credibility under pressure.
- Leverage emerging technologies, including AI and digital analytics, to amplify your PR practice.
- Clearly communicate PR’s value to the C-suite through compelling, metrics-driven storytelling.
- Improve your narrative, reporting, and executive-level communications to drive measurable business outcomes.
- Gain practical insights and actionable strategies directly from experienced media and corporate communication leaders.
- Templates and frameworks to report upward with confidence and protect your PR function from marginalization.
- Equip yourself with the strategic insights and actionable skills necessary to protect your organization and thrive in any crisis.
Top reasons to attend this virtual certificate course
- Unlock your leadership superpowers and identify and refine your skills as a leader and communicator.
- Enhance your communication strategies to align with your leadership style.
- Inspire co-workers, team members, and direct reports to achieve greater success.
Secure your seat today for this exclusive course offered by Ragan and PR Daily!
Regular Rate
$1995
Ragan Insider Member
$1895
Nonprofit/Gov
$1845
Group pricing for 3 or more is available when going through the registration process!
If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the course.
WHO ATTENDS
Communications and marketing professionals from these organizations have earned certificates: