RAGAN VIRTUAL TRAINING

Social Media and Digital Communications Training 6-Pack

6 online training sessions in under 6 hours will accelerate your social media efforts

Social Media is in a state of constant evolution. New and emerging trends are happening at lightning speed and if you aren't on the cutting edge, you are left behind. With the world in a constant state of flux, can you really afford to not be at the forefront of new trends, technology, and best practices?

Fear not, this social media 6-Pack Training Kit is yours to turn to at any time, day, or night, to get the best training to prepare you for the next social media frontier.

This can't-miss training six-pack covers these important and timely topics:

  1. Social Media in a Crisis
  2. Behind the Scenes with Influencers and Content Creators
  3. Video Storytelling without Busting your Budget
  4. Digital Strategy
  5. Social Media for Executives
  6. Responding to Racial Injustice through social media

You'll discover:

  • Ways to measure your efforts and make the case for social media strategies and beyond
  • What influencers look for when working with organizations and how you can determine a fit
  • How to take pages from successful social media playbooks, regardless of size or budget
  • Ways to cut to the heart of your messages and make your workforce the center of your storytelling efforts
  • How executives can thoughtfully engage online during a crisis and create emotional connections
  • How taking a stand on social and political issues can strengthen consumer trust—especially as people call for organizations to lead the charge for change
  • How to repurpose video content across audiences and platforms

Get your training kit today!

Price: $299     Insider Price: $199
SESSIONS
Your 6-Pack of training includes sessions on:
AGENDA
Communicating Through Social Media and Beyond to Audiences in Crisis

Following COVID-19 shelter-in-place orders, calls to The Trevor Project doubled, and leading organization providing crisis intervention and suicide prevention services to LGBTQ youth had to rise to the challenge—while also transforming their support centers into virtual teams. Especially for those that have lost their support systems amid quarantine, the pandemic has serious mental health and wellness implications, with brand managers across organizations and industries looking to provide support during insolation. Rory Gory, Digital Marketing Manager at The Trevor Project, will share insights and guidelines for engaging with those in crisis—along with ways to make social media a safer place.

You'll learn:

  • Standards creating, sharing and promoting safe messages
  • Ways to measure your efforts and make the case for social media strategies and beyond
  • How to support your community during times of crisis
  • Ways to appropriately talk about sensitive topics and concerns

Presented at Ragan's Social Media & Digital Communications Conference

Rory Gory
Digital Marketing Manager
The Trevor Project
Read bio
'Friends on the other side': Behind the scenes with influencers and content creators

Most PR, marketing and social media pros have worked with influencers to power their campaigns and reach new audiences. Though many organizations are including influencer relations as a focus—and backing that focus with a bigger budget—questions remain. How can you best partner with these influential content creators in ways that benefit both sides? The secrets lie in understanding and tapping into influencers' passions and communities. In this interactive fireside with Rachelle Lucas, blogger and owner of "The Travel Bite," you'll glean insights behind what makes her content singalong with how to effectively work with content creators.

You'll learn:

  • What influencers look for when working with organizations and how you can determine a fit
  • Ideas and insights from compelling blog and social media posts that drive consumers to click
  • Ways to spark creativity and deliver value to online communities
  • Blogging and influencer campaign pitfalls to avoid

Presented at Ragan's Social Media Conference at Disney World

Manager of Strategic Programming
Ragan Communications
Read bio
Rachelle Lucas
Blogger
The Travel Bite
Read bio
Using Videos for Storytelling and Beyond While People #StayAtHome

Your organization's digital campaigns and content can take many forms, but videos can strengthen your stories, highlight emotions and increase empathy, and expand your reach across social media platforms. Especially during COVID-19 and while people isolate, videos can provide crucial touchpoints for your organizations and its information. Sabrena Pringle, Director of External Communications & Public Relations at American Diabetes Association, will show you how the organization has used video storytelling to effectively reach audiences and help them retain information, along with ways you can do the same without busting your budget.

You'll learn:

  • How to repurpose video content across audiences and platforms
  • Ways to relay consistent messages while catering to different stakeholder behaviors
  • Tips for storytelling through video in ways that resonate

Presented at Ragan's Social Media & Digital Communications Conference

Sabrena Pringle
Director of External Communications & Public Relations
American Diabetes Association
Read bio
Digital PR strategies for Instagram and beyond that help even unsexy brands 'see the light'

You don't have to have a popular sports, food or entertainment brand to be successful on social media: You can also effectively relay important information, change perceptions and provide customer care no matter your organization's size, industry or consumer sentiment. David Johnston, social media manager for the Transportation Security Administration (TSA), will share how humor and storytelling through visuals on Instagram, blog posts and other social media content can help you shed negative sentiment, forge connections with followers and boost your brand, no matter what your industry.

You'll learn:

  • Where to find unique, authentic content for your brand
  • Tips for telling your organization's narrative and changing perceptions even when you receive backlash
  • How to take pages from successful social media playbooks, regardless of size or budget
  • Steps for providing customer care while maintaining your brand voice

Presented at Ragan's Social Media Conference at Disney World

David Johnston
Director of Social Media
TSA
Read bio
Leading Through LinkedIn, Facebook and More: Executive Communications During COVID-19

Effective online executive presences can emphasize your organization's mission and vision—and as people grapple with the COVID-19 pandemic, leaders can provide sought-after advice and answers as both employees and consumers seek connection and reassurance. Walmart's chief executive, Doug McMillion, continues to keep his door open to both employees and consumers, addressing concerns and thanking associates for their work throughout the pandemic. Micah Laney, Senior Manager of Social Media Strategy for Walmart, will share how visits, stories, images and videos have helped unite employees and consumers around the nation as executive interactions increase both trust and loyalty.

You'll learn:

  • How executives can thoughtfully engage online during a crisis and create emotional connections
  • Tips for integrating content best practices and social media training into your executive's online presence
  • Ways to cut to the heart of your messages and make your workforce the center of your storytelling efforts
  • How to communicate key messages and stories that build trust and dispel misinformation

Presented at Ragan's Social Media & Digital Communications Conference

Senior Manager, Executive Social Strategy
Walmart
Read bio
Responding to Racial Injustice: How #BlackLivesMatter Changed the Social Media Crisis Response

The deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and other black Americans have led to continuing protests, along with calls to defund police departments and address the history of systemic racism. Brands that first were silent soon stepped up to offer statements, and as consumers push for more, many organizations have committed to supporting Black Lives Matter and increasing diversity and inclusion through donations, increased opportunities, amplifying diverse voices and more. In this fireside session with Jonathan Jordan, Senior Vice President, Employee Experience and Business Transformation at Edelman, and Imani Ellis, Founder and CEO of The Creative Collective NYC and CultureCon, you’ll gain insights for what this means moving forward—and how you can also join the historic tides of change.

You’ll learn:

  • How taking a stand on social and political issues can strengthen consumer trust—especially as people call for organizations to lead the charge for change
  • How to outline plans to act, including ways to create meaningful and accountable diversity and inclusion goals
  • Considerations for messages, images, campaigns and more across digital channels and audience backgrounds

Presented at Ragan's Social Media & Digital Communications Conference

Founder and CEO
The Creative Collective NYC and CultureCon
Read bio
Senior Vice President, Employee Experience & Business Transformation
Edelman
Read bio

TRAINERS

Rory Gory
Digital Marketing Manager
The Trevor Project
Read bio
Rachelle Lucas
Blogger
The Travel Bite
Read bio
Manager of Strategic Programming
Ragan Communications
Read bio
Sabrena Pringle
Director of External Communications & Public Relations
American Diabetes Association
Read bio

David Johnston
Director of Social Media
TSA
Read bio
Senior Manager, Executive Social Strategy
Walmart
Read bio
Founder and CEO
The Creative Collective NYC and CultureCon
Read bio
Senior Vice President, Employee Experience & Business Transformation
Edelman
Read bio

ORDER NOW

If you are in any of these areas, this Social Media and Digital Communications Training Pack would be a great resource for you and your team.

Social Media • Content marketing •Executive communication • Public relations • Storytelling • Writing and editing • Marketing • Community relations

ORDER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

PRESENTED BY: