June 18-19, 2020

REGISTER NOW

The can’t-miss virtual event for communicators looking for brand strategies and best practices in the new reality.

#RaganDigital

Social and digital media strategies are critical to your internal and external PR efforts. This has become even more paramount as communicators across industries turn to online channels to share coronavirus information and news, increase community action and support employees and consumers alike as they #StayAtHome. Join us virtually on June 18-19 for Ragan’s Social Media & Digital Communications Conference, where you can learn from communications experts whose organizations mobilized their efforts virtually.

Get inspired as you pick up new best practices for effectively using digital tools and social media platforms to better communicate with internal and external audiences in ways that foster trust, avoid criticism and help dispel misinformation amid the pandemic.

What you’ll learn:

  • Tips for increasing engagement with virtual Q&A and challenges such as #SafeHands
  • Employee behaviors to consider when creating and distributing content across online channels
  • Ways to create inspiring content that addresses your audience’s questions and concerns—or offers moments of distraction from coronavirus news
  • Best practices for keeping tabs on crises and current conversations (and pivoting your strategies as necessary) on Twitter, Facebook, Instagram and LinkedIn
  • Ways you can use trends to improve your SEO and content for greater visibility and information sharing
  • How to balance your marketing messages with those of support and community involvement
  • Video content that is resonating now and how to create it
  • How to encourage and harness user-generated content to increase community amid isolation
  • Ways to build a thriving and active online community that can rally and support one another during times of crisis
  • How savvy email and social media tactics can strengthen employee loyalty and foster both transparency and trust
  • How to encourage people to connect in new ways on Instagram, TikTok, WhatsApp, Facebook, Twitter and more
  • And more!

Post-event resources you'll receive: 

  • Ragan’s How COVID-19 is Affecting the Future of the Social Media Manager Report
  • Instagram for Business COVID-19 Playbook
  • Twitter Marketing’s collection of COVID-19 resources, Naviigating the New Norm
  • Facebook’s Small Business Resilience Toolkit & Quick Action Guide
  • The Impact of COVID-19 on the Snapchat Generation Tip Sheet
  • LinkedIn’s Workforce Report
  • Google for Small Business’ COVID-19 digital skills training
  • WHO’s Strategic Preparedness and Response Plan
  • “How to Talk about Suicide and Mental Health” Guide by The Trevor Project and Dictionary.com
  • ARPR’s 5 Tips for Maximizing SEO During COVID-19 Tip Sheet
  • And more!

Attendee benefits include:

  • More than 12 hours of training at one low price
  • Access to the on-demand conference for 12 months to share with your team
  • Access to presentations and other resources from speakers, including worksheets and reports
  • Opportunity to ask speakers questions in real time
  • Networking with fellow attendees via private LinkedIn group
  • “Burn After Reading” document with conference takeaways and notes from selected sessions
  • Some proceeds from every registration go toward the CPD Covid-19 Response Fund
  • Personalized Certificate of Completion
Don't miss this unique opportunity!

Attend two days of information-packed virtual sessions without leaving your home or office.

June 18-19 Main conference with sessions, firesides and more

AGENDA
Day 1
Thursday, June 18, 2020
11-11:05 a.m.
Opening Remarks from the Ragan Team
11:05-11:40 a.m.
Fireside
From Email to Tweets: How COVID-19 Changed the Digital & Social Media Crisis Response

Social media has decreased the crisis response window to mere hours—and in some cases, minutes. The pandemic has further changed the course of crisis communications and turned digital strategies upside down as misinformation and cases spread. How prepared are you to respond as the seconds tick down and the pressure is on? In this fireside discussion, you’ll learn how to continue your social media outreach in ways that strengthens your brand reputation, along with ways to avoid criticism, tips for adjusting your online crisis response, and how to fight against fake news and misinformation as you continue to engage audiences across digital platforms.

You’ll learn:

  • How to set your crisis threshold to determine when to join the conversation vs. remain silent
  • Ways to adjust expectations and help leaders, clients and more adapt to the “new normal” online
  • How to offer resources, helpful information and even entertainment, catered to your audience’s needs
  • Tips for navigating the current landscape and weighing risks through social listening and more
  • Considerations for social media content and messages during COVID-19
Executive Director of Strategic Marketing
UCLA Health
Read bio
Director of Digital Healthcare
Weber Shandwick
Read bio
11:45 a.m.-12:05 p.m.
Futureproof Your Brand: How to Maximize SEO During COVID-19

With declining consumer sales and slashed PR, marketing and social media budgets, communicators must brace their organizations and clients for the pandemic’s economic downturn. Now is the time to invest in search engine optimization, which can bolster your brand for the future by driving leads, increasing visibility and helping you meet KPIs. Renee Spurlin, SVP of Digital Marketing and Analytics for ARPR, will share what data can tell you about your audiences, your organization and ways you can respond, along with how to boost your SEO game and prepare for the “new normal” of consumer purchasing behaviors.

You’ll learn:

  • Ways to gather and interpret analytics that helps you get ahead of changing consumer preferences to drive digital marketing traffic, sales and more
  • Best practices for link building as well as defining and using relevant keywords and key phrases
  • Why you should invest in content—and how to measure the effectiveness of your content, emails and more
  • What to look for in your data that can help you create strategies on the fly and identify when a pivot when necessary
Senior Vice President of Analytics and Digital Marketing
ARPR
Read bio
12:10-12:20 p.m.
Stand-Up with Comedian Marz Timms

Take a break from our information-packed sessions and share a few laughs in this short stand-up session with Comedian and Actor Marz Timms.

Actor and Comedian
Pimprov
Read bio
12:20-12:40 p.m.
Virtual Networking Break

Connect and mingle with industry peers through our virtual platform before diving back into speakers' outstanding takeaways and insights.

12:40-1:15 p.m.
Cutting Through the Noise to Reach a Dispersed Workforce in Crisis

As employees worldwide work from home, more workforces than ever before are dispersed, presenting challenges for communicators to uplift and motivate in the face of uncertainty and concern. In this dual-session, glean ideas for reaching and supporting employees with information they can easily digest as well as ways to connect and dispel feelings of isolation and loneliness.

Kim Clark, Affiliate Consultant for Ragan Consulting Group, will show you how to better streamline content and resources based on employee feedback and balancing business needs to help your employees more effectively work remotely.

You’ll learn:

  • Employee behaviors to consider when creating and distributing content across online channels
  • How to use emails, intranet portals and apps to get your messages in front of employees
  • Ways to address concerns, relay difficult news and foster transparency
  • Tips for harnessing engagement analytics and survey data to help you show ROI and create even more effective content

Fran Dean-Bishop, CEO of Aerobodies, will share why connecting, rather than purely engagement, should be your goal, regardless of your position—and how you can support your workforce in ways that inspire rather than overwhelm.

You’ll learn:

  • How to create meaningful connection points with employees without stacking more meetings onto packed calendars
  • Tips for reducing information fatigue and grabbing attention with “fireball” content
  • Ways to balance the virtual mindset and employees’ well-being in the “new normal”
President and CEO
Aerobodies
Read bio
Affiliate Consultant
Ragan Consulting Group
Read bio
1:20-1:35 p.m.
Communicating Through Social Media and Beyond to Audiences in Crisis

Following COVID-19 shelter-in-place orders, calls to The Trevor Project doubled, and leading organization providing crisis intervention and suicide prevention services to LGBTQ youth had to rise to the challenge—while also transforming their support centers into virtual teams. Especially for those that have lost their support systems amid quarantine, the pandemic has serious mental health and wellness implications, with brand managers across organizations and industries looking to provide support during insolation. Rory Gory, Digital Marketing Manager at The Trevor Project, will share insights and guidelines for engaging with those in crisis—along with ways to make social media a safer place.

You’ll learn:

  • Standards creating, sharing and promoting safe messages
  • Ways to measure your efforts and make the case for social media strategies and beyond
  • How to support your community during times of crisis
  • Ways to appropriately talk about sensitive topics and concerns
Digital marketing manager
The Trevor Project
Read bio
1:35-1:55 p.m.
Driving Messages and Motivation Online in an Age of Misinformation

Amid the COVID-19 outbreak, many organizations have turned to social and digital channels to relay crucial information as well as motivate audiences to become part of community-wide or national efforts that both support and save lives. Persuading people to act can be a tall order—especially as concerns grow and people are faced with a sea of messages and misinformation. Haley Correll, Social Media Manager for the American Red Cross, will share how the organization cut through myths and created emotional connections that motivate people to donate blood—a crucial task as the U.S. blood supply dipped to a few-day supply following COVID-19.

You’ll learn:

  • How sharing purpose can drive your online community rally together and motivate them to take up your cause
  • Ways to highlight your organization’s vision and mission across channels and formats, including email, digital newsrooms, Facebook, Twitter and more
  • Takeaways for authentic digital storytelling that focuses on real people during a crisis—and uses influencers to expand reach
  • Tips for focusing on compelling visuals such as infographics to effectively relay information, dispel false claims and encourage action
Social Media Manager
American Red Cross
Read bio
1:55-2:10 p.m.
Virtual Networking Break

Connect and mingle with industry peers through our virtual platform before diving back into speakers' outstanding takeaways and insights.

2:10-2:25 p.m.
Social Media in the Age of Social Distancing: Blending Empathy with Positivity

As audiences become more inundated with digital content, it can be tempting to get carried away with trying to break through the noise. However, it's more important than ever to deliver content that speaks to what people need to hear, not just what you want to say. Every GIF represents an emotion, a feeling, a pop culture moment — in short, every GIF is an expression of personality. Meg Lewis, Director of Social at GIPHY, will share what the largest platform for GIFs has learned about how people communicating and connecting during this time of uncertainty.

You’ll learn:

  • Changing user behaviors and how that applies to brand social strategy
  • Ways to better understand and engage your audience
  • Tips for pivoting social media strategies and content
Director of Social
GIPHY
Read bio
2:25-2:45 p.m.
Using Videos for Storytelling and Beyond While People #StayAtHome

Your organization’s digital campaigns and content can take many forms, but videos can strengthen your stories, highlight emotions and increase empathy, and expand your reach across social media platforms. Especially during COVID-19 and while people isolate, videos can provide crucial touchpoints for your organizations and its information.Sabrena Pringle, Director of External Communications & Public Relations at American Diabetes Association, will show you how the organization has used video storytelling to effectively reach audiences and help them retain information, along with ways you can do the same without busting your budget. 

You’ll learn: 

  • How to repurpose video content across audiences and platforms
  • Ways to relay consistent messages while catering to different stakeholder behaviors
  • Tips for storytelling through video in ways that resonate 
Director of External Communications & Public Relations
American Diabetes Association
Read bio
2:50-3:10 p.m.
Stop the Scrolling: Captivating Content Across Social Media Platforms

Grabbing your audience’s attention as messages bombard their newsfeeds can be a difficult task—and keeping it can be an even taller order, especially during a crisis. Communicators who break through the noise to effectively reach employees are those who create engaging content, information and calls to action that cater to mobile screens, diverse audiences and current needs. Carmen Collins, Senior Social Media & Talent Brand Manager at Cisco, will show ways to create thumb-stopping social media posts and employee-generated content that views, engagement and connectivity.

You’ll learn:

  • How Cisco’s “Circle of Goodness” process continually provides stories for Instagram, LinkedIn and Twitter
  • Ways to help employees and community members come together even as they’re apart under hashtags and social media conversations
  • Tips for using insights and social listening to better understand diverse audiences across cultures, age groups and interests
  • How to emphasize your culture, mission and workforce throughout times of crisis
Senior Social Media and Talent Brand Manager
Cisco
Read bio
3:10-3:25 p.m.
Top Takeaways from the Day—and a Preview of Tomorrow’s Agenda

We'll review a few of the outstanding takeaways given and share announcements for tomorrow's insightful agenda.

Day 2
Friday, June 19, 2020
11-11:05 a.m.
Opening Remarks from the Ragan Team
11:05-11:30 a.m.
Your Story Through Your Community’s Eyes: Interaction and Support During a Crisis

Crowdsourced content can fuel your digital media campaigns and increase social media engagement, especially as audiences look for authentic and real ways to connect with the organizations they love. As more social media users stay at home and fight both fear and isolation, you can reach out with meaningful digital storytelling and interactions by working with loyal followers and brand ambassadors to create content and conversations that resonate.

You’ll learn:

  • How to encourage and harness user-generated content to increase community amid isolation
  • Ways to build a thriving and active online community that can rally and support one another during times of crisis
  • Tips for approaching content campaigns and strategies with your audience (and brand) in mind
  • How to emphasize storytelling—and the people who drive them—across social media platforms
Vice President and Head of Content and Digital Platforms
TD Bank
Read bio
11:35 a.m.-Noon
Leading Through LinkedIn, Facebook and More: Executive Communications During COVID-19

Effective online executive presences can emphasize your organization’s mission and vision—and as people grapple with the COVID-19 pandemic, leaders can provide sought-after advice and answers as both employees and consumers seek connection and reassurance. Walmart’s chief executive, Doug McMillion, continues to keep his door open to both employees and consumers, addressing concerns and thanking associates for their work throughout the pandemic. Micah Laney, Senior Manager of Social Media Strategy for Walmart, will share how visits, stories, images and videos have helped unite employees and consumers around the nation as executive interactions increase both trust and loyalty.

You’ll learn:

  • How executives can thoughtfully engage online amid the crisis and create emotional connections
  • Tips for integrating content best practices and media training into your executive’s online presence
  • Ways to cut to the heart of your messages and make your workforce the center of your storytelling efforts
  • How to communicate key messages and stories that build trust and dispel misinformation
Senior Manager, Executive Social Strategy
Walmart
Read bio
12:05-12:35 p.m.
Riding the E-Commerce Wave: Navigating Search, Reviews, Social Media Ads and Reputation Amid COVID-19

As stay-at-home challenges and edicts expand, so does the rise of e-commerce and digital offerings, causing brand managers across industries to adjust social media and digital marketing campaigns, pivot business models, and balance the need to do business with providing employee support and following shelter-in-place edicts. Enter solutions including social media ads and online reviews, which can increase your organization’s visibility even more as consumers turn to their computers and mobile devices to search for answers and solutions.

Emily Washcovick, Senior Business Outreach Manager at Yelp, will help you navigate the digital landscape of reviews and connect with consumers in our new reality.

You’ll learn:

  • Best practices for responding to questions, concerns and criticism
  • Ways you can hone your online business presence to showcase your offerings, mission, benefits and more
  • Tips for integrating feedback into your social media strategy, response and measurement

James Chong, Senior Manager of Digital Marketing at TOMS, will show you how to integrate paid social media content with digital storytelling to boost engagement and revenue, while also supporting your online community.

You’ll learn:

  • How to pivot messaging strategy to maintain relevance and engagement amid crisis
  • How to combine storytelling and product to drive traffic and revenue
  • How to balance and optimize organic and paid media
Senior Manager of Digital Marketing
TOMS
Read bio
Senior business outreach manager
Yelp
Read bio
12:35-12:50 p.m.
Virtual Networking Break

Connect and mingle with industry peers through our virtual platform before diving back into speakers' outstanding takeaways and insights.

12:50-1:10 p.m.
Measuring Social Media Initiatives: What's the Worth of a "Like" or a Follow?

Measuring the digital media landscape and your efforts across platforms can help you better understand and reach current and potential audiences as well as work with many kinds of stakeholders. From better understanding the current crisis and your audiences’ needs to identifying and taking part of conversations in appropriate ways, social listening can help you identify what messages will resonate—and when you should change your tack. Kevin Goddard, Head of Social Media for Amazon Web Services, will share an overview of social media analytics, dashboards and social listening along with how to get started on efforts that can bolster your campaigns, even during uncertain times.

You’ll learn:

  • The analytics and engagement numbers which matter—along with those that don’t
  • Ways to better understand and reach your community members—along with ways to inspire meaningful action
  • How to set smart goals and tie digital communications campaigns to website traffic and more
  • Best practices for keeping tabs on crises and current conversations (and pivoting your strategies as necessary) on Twitter, Facebook, Instagram and LinkedIn
Head of Social Media
Amazon Web Services
Read bio
1:15-1:50 p.m.
How Social Media Platforms Became COVID-19 Response Networks

Social media platforms have offered organizations ways to connect and engage with target stakeholders in a quickly moving news cycle, but amid the COVID-19 pandemic, these digital channels have become emergency response networks as well as crucial connection points for people struggling with self-isolation and quarantine measures. Aleksandra Kuzmanovic, Social Media Manager for the World Health Organization, will share how WHO collaborated with social media platforms to respond in the outbreak and issue life-saving information as the organization drove engagement up five times more than last year.

You’ll learn:

  • Tips for increasing engagement with virtual Q&A and challenges such as #SafeHands
  • How to encourage people to connect in new ways on Instagram, TikTok, WhatsApp, Facebook, Twitter and more
  • What you should know about misinformation across social media platforms
  • Ways to lean on technology such as chatbots, apps and livestreams to further your message
Social Media Manager
World Health Organization (WHO)
Read bio
1:50-2:05 p.m.
Virtual Networking Break

Connect and mingle with industry peers through our virtual platform before diving back into speakers' outstanding takeaways and insights.

2:05-2:45 p.m.
Maintaining Connections While Social Distancing: Behind the Social Media Content Curtain

As audiences become more inundated with digital content, their attention spans shorten—and that’s especially true of younger consumers who are always connected across devices. Coupled with restlessness and feelings of isolation as people stay indoors amid the crisis, social media communicators are faced with the challenge of helping their followers connect while maintaining social distance. That tough task becomes even more challenging when crafting reopening plans that set proper expectations and foster trust. During this panel with Carey Polis, Digital Media Consultant for The Kitchn and Girls’ Night In; Jesse Bender, Account Director at Allebach Communications for Steak-umm; and John Smith, Senior Manager of Content & Editorial for Alamo Drafthouse Cinema, you’ll learn ways to inspire, uplift and soothe your community online.

You’ll learn:

  • Ways to create upbeat content that can offer moments of distraction from COVID-19 news and grim outlooks
  • Tips for streamlining and alleviating people’s information overload, instead of adding to it
  • How to create content and highlight offerings with limited resources, a small staff, and/or no budget
  • How to better understand and cater to your audience’s changed behaviors—while also aligning your plans and messages with brand voice and values
Senior Manager of Content & Editorial
Alamo Drafthouse Cinema
Read bio
Account Director
Allebach Communications, for Steak-umm
Read bio
Digital Media Consultant
The Kitchn and Girls' Night In
Read bio
2:50-3:20 p.m.
Advancing Your Culture, Brand and Reputation: Responding to COVID-19 Across All Channels

The digital media landscape is quickly growing and changing shape, speeding up 24-7 news cycle and presenting challenges for communicators to overcome as you seek to reach target audiences across channels, remain transparent and bolster your reputation. The COVID-19 pandemic has put this process into overdrive as communicators scramble to establish their brand’s safety as well as their voice and mission within crisis responses and community outreach. Kristal Howard, Head of Corporate Communications and Media Relations, and Erin Lickliter, Head of Associate Communications and Engagement for Kroger, ways you can present a unified front online and extend your crisis response in ways that build trust and futureproof your organization.

You’ll learn:

  • How to establish internal and external brand voices and incorporate crowdsourced content without compromising your brand image
  • Ways to respond to change and crises through digital newsrooms, email and social media platforms
  • How to maintain your organization’s brand online while adjusting campaigns in light of information and additional crisis developments
  • Best practices that ensure messaging is consistent across channels—from email to Twitter and Facebook
Head of associate communications and engagement
Kroger
Read bio
Head of Corporate Communications and Media Relations
Kroger
Read bio
3:20-3:30 p.m.
Top Takeaways of the Day and Closing Remarks

We'll close the event with an overview of lessons learned and parting remarks.

SPEAKERS
Social Media Manager
American Red Cross
Read bio
Senior Manager, Executive Social Strategy
Walmart
Read bio
Head of Corporate Communications and Media Relations
Kroger
Read bio
Director of Social
GIPHY
Read bio

Head of Social Media
Amazon Web Services
Read bio
Account Director
Allebach Communications, for Steak-umm
Read bio
Senior Manager of Digital Marketing
TOMS
Read bio
Affiliate Consultant
Ragan Consulting Group
Read bio

Senior Social Media and Talent Brand Manager
Cisco
Read bio
President and CEO
Aerobodies
Read bio
Director of Digital Healthcare
Weber Shandwick
Read bio
Digital marketing manager
The Trevor Project
Read bio

Social Media Manager
World Health Organization (WHO)
Read bio
Head of associate communications and engagement
Kroger
Read bio
Vice President and Head of Content and Digital Platforms
TD Bank
Read bio
Executive Director of Strategic Marketing
UCLA Health
Read bio

Digital Media Consultant
The Kitchn and Girls' Night In
Read bio
Director of External Communications & Public Relations
American Diabetes Association
Read bio
Senior Manager of Content & Editorial
Alamo Drafthouse Cinema
Read bio
Senior Vice President of Analytics and Digital Marketing
ARPR
Read bio

Actor and Comedian
Pimprov
Read bio
Senior business outreach manager
Yelp
Read bio

Past Ragan event attendees include:

WHO SHOULD ATTEND

Join us if you work in:

  • Social Media
  • Corporate Communications
  • Employee Engagement
  • Digital Communications
  • Social Media Marketing
  • Community Management
  • PR
  • Global Communications
  • Digital Marketing
  • Corporate Intranets
  • Employee Communications
  • Crisis Communications
  • Marketing
  • Public Affairs
  • Branding

REGISTER NOW

PRICING
Join us for Ragan’s Social Media & Digital Communications Virtual Conference
Pricing
Registration $649.00
Ragan Insider Member Registration $549.00
Nonprofit Registration $449.00

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

For more information on opportunities available at this specific event, reach out to sponsorship@ragan.com.

Ragan events are educational, inspirational and fun!

Our sponsors are an important part of the success of each event.

LEARN MORE

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Beki Winchel
Manager of Strategic Programming
BekiW@ragan.com

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

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