Storytelling in Disruptive Times

Thursday, March 31, 2021
2-3:30 p.m. ET

Solve Communications Challenges and Rebuild Trust

Hear insights to deepen connections if you're in:

Media Relations • Crisis Planning • Social Media • Public Relations • Public Affairs • Employee Communications • Content Marketing

Your organization is dealing with disruptions that are bigger than ever as we recover from the many tests of corporate culture and an ongoing decline in trust in institutions due to the pandemic, economic uncertainty, social justice protests, a Capitol coup attempt and more.

Enter the transformative power of storytelling. It's a communicator's most powerful tool to rebuild trust—and cascade vision and purpose in trying times. It brings your mission to life and gives your message personality. It uplifts, informs and inspires—whether you're talking to employees, pitching the press, posting to social media or advising action to your teams.

Join Ragan and your peers on March 31 as we hear from Miri Rodriguez (Microsoft), Chloe Louvouezo (Bill and Melinda Gates Foundation), Anthony Quintano (TD Bank) and Rick Parkill (Brand Storytelling) on how to cut through the clutter and create deeper connections.

Top 8 things you'll learn by attending this webinar:

  • Ways to express empathy and compassion through storytelling
  • Case studies: Brand storytelling lessons from inspiring YouTube videos and award-wining short films from KitchenAid, Lyft, REI, Corona and AirBnB
  • Top storytelling trends and tools for 2021 (from new video channels to podcasts and audio storytelling apps like Clubhouse)
  • 8 most common storytelling structures and how to design your own
  • Emotional hot buttons: How to speak to the heart, not the head
  • Inclusive storytelling and why it matters beyond DEI programs
  • Integrated storytelling: Insights for telling your story visually—on your intranet and social media apps like TikTok
  • How to create a brand with purpose through storytelling

BONUSES for Attendees:You'll receive the following helpful materials:

  • The Art of Storytelling: Using the Principles of Brand Journalism to Engage Customers and Employees
  • MeetCortex's Guide to Digital Storytelling
  • Sample Brand Storytelling Script: Marathon Petroleum Company
  • Remote Visual and Video Storytelling Tip Sheet
  • The Hero's Journey: A Framework for Longform Visual Storytelling
  • How to Find and Tell Great Stories from within Your Organization

Don't miss this unique opportunity!
Join to plan, create and publish purpose-driven stories that rebuild trust, move audiences and create deeper bonds when connection mattes more than ever.
2-3:15 p.m. Eastern time
The Empathy of Storytelling: Fast Track Trust with Powerful Principles and Tools

Storytelling puts others in your shoes—and vice versa. It creates connection and is the key to unlocking hearts and minds in the age of skepticism. Join to learn how best to communicate your organization's deeper purpose using empathetic, compassionate stories so you can galvanize employees and consumers to feel good about your brand and its messages again. You'll discover:

What's Timeless: Storytelling Principles and Ethics

  • The ethics of storytelling: Balancing vulnerability and monetization
  • How to create an ethical storytelling framework for your brand
  • Post-Covid lessons from AirBnB, Corona and others
  • The 8 basic story structures and how to story design your own

What's New: Storytelling Trends and Tools

  • Top storytelling trends and tools for 2021
  • Immersive audio storytelling—from podcasts to apps like Clubhouse
  • Formats and channels to consider (memoirs, personal essays, even books)
  • Insights for using video to tell your story on the company intranet or TikTok

What Matters: The Power of Purpose and Empathy

  • The power of purpose: The role brand storytelling plays in rebuilding trust
  • Inclusive storytelling and why it matters beyond DEI programs
  • Brand storytelling lessons from KitchenAid, Lyft and REI: Clips from inspiring YouTube videos and shorts that exhibit brand empathy, purpose and compassion
Rick Parkill
Founder and Director, Brand Storytelling Network
Sundance Film Festival
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Communications Officer, D&I Advocate
Bill and Melinda Gates Foundation
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Anthony Quintano
Manager, Visual Storytelling
TD Bank
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Storyteller and Head of Global Internship Program
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3:15-3:30 p.m. Eastern time
Q&A and Interactive Discussion

Get all your questions answered and discover practical ways to position your news, announcements or initiatives when attention is divided—and so is the nation.

Brian Pittman
Manager, Strategic Programming
Ragan Training and PR Daily
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Join us for Storytelling in Disruptive Times
Registration $349
Ragan Insider Registration $299
Nonprofit Registration $275


You should attend if you spend at least a quarter of your time in any of these areas:

Content marketing • Crisis communications • Executive communication • Internal communications • Public relations • Social media • Storytelling • Writing and editing


For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Webinar FAQ

How do I access the webinar?

  • The access link will be sent to the email used to register for the event, the day of the event.
  • If you order by phone, the registration link will be sent via email from your customer service representative.

What should I do if I haven't received an order confirmation or registration link yet?

  • The access link will be sent to the email used when signing up for the event, the day of the event.
  • Check your SPAM or Junk mail folder, occasionally the email can be mistaken as SPAM.
  • Make sure you are checking the email account you provided during registration.
  • Contact Ragan customer service at 800.878.5331 or cservice@ragan.com.

When should I log in?

  • When you click the access link to join the event, you will be placed in a virtual waiting room. The moderator of the event will start promptly on time and every registrant that is in the virtual waiting room will be automatically ushered into the event

Who do I contact if I have trouble accessing the webinar?

What if I can't make the scheduled date and time?

  • Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

When will I get my on-demand recording of the webinar?

  • Access to the on-demand recording will be sent 3-5 business days after the event date and will be available for 12 months after the event date.

Who will bill me?

  • Lawrence Ragan Communications, Inc.