Workshop Space is Limited—Secure Your Spot Now!
Attend this interactive workshop to better serve leaders, managers and employees with communication plans that strike the right balance of strategy and adaptability.
Often brought on by an outside driving force such as competition, new regulations or a pandemic, change has truly become an inherent and integral part of organizational life. These changes are also coming faster with greater scale and complexity, leading many to question the usefulness of strategic planning.
The future may no longer be reasonably predictable and the pace of change may continue to rise, but strategic plans are far from dead. As a communicator, it's your job to strike the right balance of strategy and adaptability to help engage employees and create alignment, moving the organization forward at a faster pace.
Join Julie Baron and a special guest speaker on Feb. 23 for this can't-miss Ragan virtual workshop that will show you how to step into this role with ease. Julie will walk you through several short activities for a highly interactive virtual learning experience. Show up ready to participate in role plays, break-out rooms and quizzes. Don't forget to bring your drawing skills!
Discover how to:
- Understand the difference between flexible and rigid planning
- Grow your change knowledge base to better serve leaders, managers and employees
- Fulfill the critical role of communicators in change management
- Develop the skills needed to shift your organization and its people from its current state to a desired future state
- Ensure your communication strategy is always tightly connected to the business strategy to drive results that matter
A fundamental knowledge of change management as a discipline is critical to change communications plans. In this section, we'll define terms often misused or misunderstood and gain change model insights to better advise leaders and inform our strategies.
- How to distinguish between strategic vs. tactical communication and flexible vs. rigid planning
- What to keep in mind when discussing change management vs. change communications
- Models to be familiar with such as the Kubler-Ross Change Curve, Kotter's 8-step process, and ADKAR by Prosci
In this section, we'll discuss how to ensure communication strategies and businesses strategies are aligned and learn how to turn sequential plans into living, flexible ones that are change responsive.
- The strategic communications planning process and how to keep a pulse on business goals
- How to continuously test, listen, measure, modify, learn and improve
- Ways to better leverage opportunities brought about via change
We'll hear first-hand from a strategic communicator about an organization that is successfully using strategic planning to eliminate weak spots and create agile communications that meet the challenges brought about by the COVID-19 pandemic.
How will you carry out your strategic communications plan in a way that resonates with employees in times of change? In this section, we'll share easy-to-implement tips and tactics to help turn apathy, skepticism and confusion into engagement.
- Do's and don'ts for what to say to employees in times of organizational change
- What tools and tactics will help managers better communicate change
- Tactics that better engage employees with your goals and actively move your strategy forward
Top 5 reasons to attend this workshop
- You'll be able to interact with other like-minded communicators.
- You'll receive all presentations and handouts.
- You'll get access to an on-demand recording of the event for 12 months.
- You're guaranteed extensive, how-to instruction that you can use immediately.
- You can attend this immersive session without having to leave your desk.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Engagement • Strategic Communications • Change Communications • Corporate Communications • HR Communications
|Early Bird Rates
|Ragan Insider Registration||$400||$475|
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