The Writing and Editing Skills Webcast

Master the 4 C's for clear, concise, compelling and creative copy

Tuesday, Oct. 8, 2019
1-4:15 p.m. Eastern time
Price per location: $399

Your messages don't stand a chance against the latest social media memes and posts—unless they exhibit the 4 C's. Join this virtual workshop with Jack Applebaum (author, "Successful Business Writing") and Jennifer Spantak (Honeywell) to learn how to plan, pen and publish copy that is clear, concise, compelling and creative. The skills you hone will ensure you captivate today's distracted readers—whether you're writing for your employees or the public.

Ragan Training webcasts are comprised of the best sessions from previous live and virtual events.


1-2 p.m. Eastern time

Session 1: Planning and Writing

Easy as 1, 2, 3: Planning, Writing and Proofing More-Compelling Copy

Most corporate writing is as boring as a fast-food menu. Join to get rid of the business writing blahs by crafting copy with more purpose, power and perfection.

You'll learn how to:

  • Step 1. Write more clearly and concisely: Be explicit without jargon, provide immediate context to enrich understanding, and drop unnecessary words.
  • Step 2. Write with rhythm and organization: Keep your rhythm with balanced and ordered text, hook readers with the bottom line first—and separate ideas into manageable chunks.
  • Step 3. Edit and proofread effectively: Edit for message, organization and mechanics—and expedite the drafting-to-editing process.
2:15-3:15 p.m. Eastern time

Session 2: Persuasive Writing

Next Steps: How to Write More Persuasively (from Email to Social Media)

Now that you know how to write more compellingly and cleanly, it's time to push your skills further and master persuasive writing for the most common communication vehicles.

You'll learn how to:

  • Step 4. Persuade readers to act: Energize text with powerful openers, "show, don't tell" to hook audiences—and address your reader's WIIFM (What's in it for me?).
  • Step 5. Master email communication: Craft short, action-generating subject lines—and write explicit, complete emails that promote efficiency and results.
  • Step 6. Write snappy social media copy: Speak one on one to followers for greater engagement on top channels.
3:30-4:15 p.m. Eastern time

Session 3: Creative writing

Get clever, quirky and quick! How to revive your copy, results—and love of writing

This interactive session will show you how to unleash your creativity to bring results—fast. You'll discover practical ways to create memorable messages that are easy to process, hard to forget and impossible to ignore.

You'll also learn how to:

  • Ignite creativity: Overcome writer's block, approval brick walls and other obstacles
  • Cut the crap: Use scripting, six-word stories and other tricks to write concisely
  • Get noticed: Apply a proven formula for grabbing audience attention
  • Give readers a pep talk: Harness the power of syntax, emotion and energy to create engaging content—from Yammer to presentations



Communications leader, Chief Technology Office
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Successful Business Writing

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Top 5 reasons to attend this webcast

  • You'll listen to the nation's leading writing experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive webcast without having to leave your desk.


You should attend this webcast if you spend any time in the following areas:

Internal communications • External communications • Writing and editing

For questions, please contact customer service at or by calling 800-878-5331.

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Don't miss this unique opportunity!


Ragan Training