Study: Brand managers ignore 80 percent of complaints on Twitter
According to a recent report, U.S. companies’ social media pros are under the global average for responding to consumers’ questions and concerns on social media. Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbakers reports that … Continue reading Study: Brand managers ignore 80 percent of complaints on Twitter
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