Study: Brand managers ignore 80 percent of complaints on Twitter

According to a recent report, U.S. companies’ social media pros are under the global average for responding to consumers’ questions and concerns on social media.  Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbakers reports that … Continue reading Study: Brand managers ignore 80 percent of complaints on Twitter