Survey: Email dominates; intranets get a rebirth

A new report reveals the most used channels, what employees want to hear about most right now, and much more.

So much about communications has changed since the onset of COVID-19, including the channels used to reach employees.

Email, historically the top channel used by communicators, has in­creased in importance, as half of re­spondents in a new survey report using email more now than they did before COVID-19. Not surprisingly, the biggest jump of any channel was virtual and video meet­ings, with 96% of respondents saying they use it more than before. Intranets, the third most-used chan­nel, historically eschewed by em­ployees, has seen a resurgence, with 58% of communicators using it more than they did pre-pandemic.

[FREE DOWNLOAD: The State of Corporate Communication: Summer 2020]

These were among the findings of a recent survey to evaluate the current state of corporate communications. Ragan, in conjunction with PoliteMail, surveyed more than 350 communicators in early July 2020 for our “State of Corporate Communication: Summer 2020” report.

According to the report, the top four channels currently used by communicators, regardless of company size, are email; virtual and video meetings; the intranet; and internal social network­ing, chat and real-time messaging tools.

This revealing report reveals the answers to the following questions:

  • Which communication channels are you currently utilizing the most?
  • Are you measuring your communications efforts?
  • Which topics do employees want to know the most about right now?
  • What percent of your workforce is currently working from home?
  • How long do you anticipate work from home will remain?

Download your copy of the free report today.

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