It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media?
While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.
[FREE DOWNLOAD: Timeless secrets for rocket-powered writing]
Here’s a look at three of them:
Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET
Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET
LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET
Check out the full graphic for more:
Kristin Piombino is an editorial assistant for Ragan.com.