The millennial approach to holiday donations
The stereotyped ‘me me me’ generation is redefining how charities raise funds this holiday season.
A new infographic reveals that although millennials are giving in record numbers, their preferred methods are different from what we’ve seen in the past. Many nonprofits are learning that social media campaigns are integral to boosting fundraising this holiday season.
The infographic states that more millennial women than men dig into their pockets to help charities. A survey also revealed these key statistics:
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