The next era of digital disruption

How will digital media change in the coming years? According to a new report from Weber Shandwick, new technology will be even more disruptive than the early days of the internet.

The media landscape is always changing—and new technology has greatly accelerated the pace of that change.

Now, some experts say this next wave of change will be even more disruptive than the rollout of the internet. Mobility with 5G and the increased use and effectiveness of artificial intelligence will have profound impacts on how digital media is consumed.

Artificial intelligence is poised to have a huge impact right away. According to the guide from Weber Shandwick, the technology is applicable across many industries.

What are the communication impacts? Things that will be made possible by artificial intelligence include:

  • Virtual and voice assistants
  • Predictive search and content recommendations
  • Artificial images and videos
  • Automated responses, voice recognition and language translation

Here are some early effects of AI:

Learn more by checking out the full guide.


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