The rise of the vlog will help you find your true audience

Want to find video success? This infographic will show you how to get started with the hot new trend—vlogging.

Ragan Insider Premium Content
Ragan Insider Content

The birth of the internet quickly led to the age of the blogger.

What was started by a handful of early adopters has developed into a tremendous wave of written content from experts and enthusiasts in every niche imaginable.

This rise in written content met the demands of online users. Today, many people rely almost exclusively on online sources to find information and solve problems.

When people say they’re going to “Google” something, what they usually mean is: “Find a blog post to explain this to me.”

As online users began to trust blogs and turn to them for answers and entertainment, content marketing was born. Today, scores of organizations race to produce high-quality blogs to attract attention and build trust with the right audience—ideally, the sort of audience that buys their products and/or services.

The concept seems simple enough. Produce content that gives value to your target market and your business will grow with your new following.

But what if you don’t want to blog? What if typing at a computer for hours every week sounds like a nightmare? What if you are more of a visual person who gets bored with written words?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.