The sugar rush is on: Countering the Halloween candy glut

In our sedentary society, exercise may sound frightening. All Hallows’ Eve offers new opportunities to promote physical activity that’s not too horrifying.

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There is no shortage of news stories about childhood obesity, sugar-laden snacks and sodas and the need for kids to increase their activity levels. How are communicators and wellness advocates encouraging exercise and healthy behaviors this Halloween season?

Treats and trends

It may be self-serving, but Pokemon Go has a marketing ace up its sleeve. Tech Times reports the augmented reality game is hosting its first global event:

From October 26 through November 1, all candy rewards in Pokémon Go will increase. Catching a pocket monster will now reward six candies (up from three) while transferring an unwanted Pokémon to Professor Willow will now reward two candies (up from one).

It looks to be a fun and fitting event, but it remains to be seen if the event’s limited duration will bring players back to the game. Pokémon Go has been rapidly losing players in recent months, and updates to encourage players to keep playing are few and far between.

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