The winners of the PR Daily Media Relations Awards

These brands and agencies make working with the media look easy—even though you know it’s anything but simple.


Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it.

While media relations isn’t the only thing PR professionals do, it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Awards made it look easy, and showed what can happen when media relations pays off.

Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult.

Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community.

Best Branding or Positioning

Winner:

Norwegian Cruise Line

Honorable Mentions:

Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips
Eastwick for Violin Memory
Grow Marketing for Birkenstock USA
KC Projects, LLC for Slice Pizza & Brew
M Booth for Unilever
RF|Binder for BAND-AID Brand
RF|Binder for Dunkin’ Donuts

Best Crisis Communications

Winner:

Spirit AeroSystems

Honorable Mentions:

Strategic Communications of FTI Consulting

Best Event or Stunt

Winner:

MWW for Nikon, Inc.

Honorable Mentions:

Ad-diction for Autogermana MINI
Nemours Children’s Hospital
Katz & Associates for The California Office of Traffic Safety
LoJack Corporation
RF|Binder for Scharffen Berger Chocolate Maker
USA Swimming

Best Integration of PR in a Business Campaign

Winner:

Thornton Communications for Proffitt-Dixon Partners

Honorable Mentions:

Bankrate, Inc.
Donath Business & Media
Genesis and Peppercomm Strategic Communications for Steelcase
Northwestern Mutual
Wood Group

Best Issue/Cause Advocacy Campaign

Winner:

Saeger Media Group for Romano’s Macaroni Grill

Honorable Mentions:

Center for Climate and Energy Solutions
Luna Media Group for World AIDS Institute and Timothy Ray Brown Foundation
Peel District School Board
RF|Binder for Harlem Educational Activities Fund
Riley Children’s Foundation

Best Online Newsroom

Winner:

Cisco Systems

Honorable Mentions:

Florida Realtors
Hilton Hotels & Resorts
Strategic America for USS IOWA

Best PR Campaign – Under $24,999

Winner:

Hanson Dodge Creative

Honorable Mentions:

Konnect Public Relations for Babiators
NYU Langone Medical Center
Quinn & Co. Public Relations for Waldorf Astoria New York
RF|Binder for Abine
Silvera for Seniors

Best PR Campaign – $25,000-$49,999

Winner:

M!ke PR for Zippo Manufacturing Company

Honorable Mentions:

Crosby-Volmer International Communication for CoreLogic Spatial Solutions
KC Projects, LLC for Slice Pizza & Brew
Matter Communications for Aquabotix
National Treasury Employees Union
RF|Binder for Gazelle
Strategic America for USS IOWA

Best PR Campaign – $50,000-$99,999

Winner:

MGH for Reed Street Productions

Honorable Mentions:

Child’s Play Communications for Reading Rainbow
CommunicationWorks, LLC for “Generation on a Tightrope”
Quinn & Co. Public Relations for Affinia Hotels

Best PR Campaign – $100,000+

Co-Winners:

Hilton Hotels & Resorts
RF|Binder for Dunkin’ Donuts

Honorable Mentions:

Cantor Fitzgerald for its affiliate BGC Partners, Inc.
GYMR Public Relations for ABIM Foundation
Ketchum for DoubleTree by Hilton
National Restaurant Association
Phillips & Company for Explore Mars

Best PR Innovation

Winner:

Quinn & Co. for AKA

Honorable Mentions:

Gate 7 for Visit California Australia
MWW for Samsung Electronics Co., Ltd.
Sports Illustrated

Best Product Launch

Winner:

Child’s Play Communications for Reading Rainbow

Honorable Mentions:

Cathay Pacific Airways
Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips
Formula PR, Inc. for Native Union
GolinHarris Canada for McDonald’s Restaurants of Canada, Ltd.
MWW for Samsung Telecommunications America
RF|Binder for BAND-AID Brand

Best Response to Breaking News

Winner:

Vantage Communications for Life360

Honorable Mentions:

Affect for Sophos Brownstein Group for The Graham Company
Crosby-Volmer International Communications and CoreLogic Spatial Solutions
DuPont Pioneer
Edmonton Police Service
Goodwill Industries International

Best Use of a Celebrity or Personality

Winner:

Hilton Hotels & Resorts

Honorable Mentions:

Kaiser Permanente
MWW for Nikon Inc.
Northwestern Mutual
RF|Binder for JOHNSON’S Baby Brand
The Nature Conservancy

Best Use of Social Media

Winner:

M Booth for The National Trust for Historic Preservation and American Express

Honorable Mentions:

Chobani
Current Lifestyle Marketing for The Clorox Company
MWW for Nikon Inc.
Phillips & Company for LEGO Education
RF|Binder for Talenti Gelato e Sorbetto

Best Use of the Internet or Digital Tools

Winner:

Union Pacific Railroad

Honorable Mentions:

Eastwick for NetBase
M Booth for Unilever
MWW for Nikon Inc.
SAESHE for CalRecycle
U.S. Department of Labor

Best Use of Video

Winner:

Cisco Systems

Honorable Mentions:

Northwestern Mutual
Southwest Airlines
Union Pacific Railroad

Best Website

Winner:

Phillips & Company for Explore Mars

Honorable Mentions:

SAESHE for CalRecycle
Strategic America for Wendy’s
Union Pacific Railroad

Grand Prize: Media Relations Campaign of the Year

Winner:

MWW for Samsung Telecommunications America

Honorable Mentions:

Los Angeles County Metropolitan Transportation Authority
Niagara Tourism & Convention Corporation
Sports Illustrated

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