Tips, tactics and insight from LinkedIn’s top publishers
Want to go viral on the popular platform? Take a dive into the data to find out how.
Engagements on LinkedIn have risen exponentially in the last two years.
Our team dove into the data to see which publishers were the most successful on the platform in recent months. The findings can point your LinkedIn content strategy in the right direction.
If nothing else, this proves that LinkedIn is becoming a genuine force as a platform where people read and engage with content. As such, it is worth paying attention to which publishers’ content is having the most success on LinkedIn. Here’s what we found:
Who were the top publishers on LinkedIn?
The preeminent publishers on LinkedIn were a bit different than those that dominate other prominent social media platforms.
The New York Times and The Wall Street Journal do make an appearance in the top 10, for instance, but business-centric content seems to be winning the day. During the timeframe we analyzed, Forbes was the top publisher in terms of LinkedIn interaction, with nearly 10 million engagements with its content on the platform.
Business Insider also performed well, as did such publications as bizjournals.com and Inc. As for NBC, its LinkedIn interactions are largely driven by its business-focused subsidiary CNBC.
What were the top stories on LinkedIn in 2017?
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