We’re living in the midst of a content epidemic.
Anyone with an internet connection has probably noticed a recent influx in content marketing.
Although many brand managers are using content to interact with consumers, not all of them are doing an adequate job.
There’s a lack of fresh, unique content and an abundance of stale, regurgitated storytelling. Both compete for the same clicks and shares. To combat that saturation, astute brand managers must invest in visual elements.
Visuals are emerging from the heaps of hackneyed blog posts and articles to take center stage.
To succeed, you must get creative. Here’s how to implement strong visuals into your next marketing campaign:
Improve your web design
Your website is the central hub of your business. For many customers, your home page is their first impression of your brand.
If its design is lousy, uninteresting or difficult to navigate, you won’t see repeat business.
Use colors that are aligned with your brand image and your company culture. Colors play a significant role in human psychology. Use them to your advantage.
Data are boring. Infographics present data that are easy-to-consume.
Consumers are 30 times more likely to read an infographic than a text-based piece of content. FREE GUIDE:10 ways to improve your writing today. Download now.
Infographics make it easier for consumers to learn and remember things. Humans process visuals 60,000 times faster than plain text.
Make your infographic colorful, accurate and easy to follow.
Use high-quality imagery
To stand out, your images must be beautiful.
That’s especially true on social media. Lazy image choices and cringe-inducing stock photos won’t help you.
Take it a step further and create original visual content using tools such as Canva.
Compared with the average stock photo, tailored images are more likely to drive traffic. Adding these to your website and social media channels will make your brand appear more attractive.
Reveal your personality
Show behind the scene images of your business to add depth to your brand’s story—and befriend your customers.
Adding a personal touch makes consumers to feel closer to your brand and provides an inclination to engage, share and invest.
A simple glimpse behind the scenes can transform your brand’s image. Show consumers that you’re a team of real humans that they can interact with.
Visual content is only going to become more prominent in marketing. It must become part of your strategy.
Don’t risk falling behind the competition.