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Hello, communicators:
McDonald’s has renamed July 13th from National French Fry Day to World Famous Fan Day to mark the launch of its new loyalty program, MyMcDonald’s Rewards.
As part of the promotion, the fast-food chain plans to offer members who sign up for the program in the app with free fries. McDonald’s is also hosting a “World Famous Fan” contest that will award 66 fans (one for each year of McDonald’s history) with 1 million rewards points, and one fan with free fries for life. (That’s a lot of carbs.)
“We have the best fans in the world who deserve to unlock perks for their loyalty,” Alycia Mason, vice president of digital customer experience & media, McDonald’s USA, said in a press release. “That is why we are so excited to bring MyMcDonald’s Rewards nationwide and celebrate with all of our guests on World Famous Fan Day. We’re eager to repay years of fandom by giving them what they love most about McDonald’s—our delicious food—for years to come.”
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