Use these video tactics to market your health insurance offerings
Video offers numerous opportunities for content marketers in the health insurance field. Here are seven ways to use it effectively.
By 2019, 80 percent of all Internet traffic will be devoted to video. Adweek has proclaimed online video the “future of content marketing.” Although many health care marketers are already onboard with this powerful marketing trend, others are still hesitating—and missing out on opportunities to reach prospects and engage members.
We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies:
1. Highlight products and benefits
Health care marketers should use video to educate members and prospects about detailed products, unique benefits and essential services. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks. In addition, video can help explain—and simplify—more complex features like medical savings accounts.
For example, when Uber and UPMC teamed up during open enrollment for a promotion to raise awareness about distracted driving, they offered free rides for members. The health insurer used video to announce the promotion and explain how to take advantage of the perk:
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