What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

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How will you reach weary employees and cynical audiences in 2021?

If you answered, “I don’t know,” or “the same stuff we always do,” it might be time to shake up your content calendar. Frankly, it could be time to revise your whole strategy.

The pandemic is upending the way we receive and perceive information. It’s fraying those interpersonal bonds that were once forged over casual chats, coffee breaks and in-person collaboration. The ongoing effects of COVID-19 are eroding trust and undermining social connectivity in profound ways that we don’t fully understand.

This historic moment calls for content that’s personal, warm, authentic and accessible. Something beyond bland email—something enticing, even. Enter the podcast.

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