What to monitor on social media in 2018

With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.

It is almost 2018.

That means this is the season of predictions for the next year. What should we expect from social media in 2018?

Where are we headed next year with social media? What is hot or what is not on social media?

Based on usage, Filmora put together a list of trends that will help you plan for 2018.

The key social media trends for 2018 are the following:

1. Video

2. Live streaming

3. Short-lived content

4. Augmented reality

5. Artifical intelligence (AI) and chatbots

6. Generation Z (born during the years of 1995 to 2012)

7. Influencer marketing

8. Mobile-ready content

9. Messaging apps such as WhatsApp, WeChat and SnapChat

What trends are you watching for 2018, PR Daily readers?

Check out this infographic by Filmora to learn more about the key social media trends that are expected to dominate 2018:

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.


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