Storytelling
The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences
Internal Communications
How to make the case for upgrading your intranet
An intranet that fails to advance your organization’s agenda is no asset; it’s a detriment.
If your intranet is no more than a bulletin board cluttered with outdated messages, it’s time to move to a modern hub that enables collaboration, commenting and groups.
Internal Communications
Inside Northwestern Mutual’s culture-reviving online town hall event (VIDEO)
A new headquarters is cause for hoorahs. But how do you take it beyond the usual cookies-and-punch groundbreaking? Learn how one firm united its nationwide staff in an online celebration.
Internal Communications
How chatbots and AI can transform your internal comms
What if you could have a personal assistant? They would answer your emails and free up your time to think more creatively about your job.
You don’t need to hire someone. You need a chatbot.
Internal Communications
Email measurement insights and best practices guide
Drawing on anonymous data across PoliteMail’s customer base, this free download crunches the numbers to help benchmark your messaging and boost workforce engagement.
Writing & Editing
How to transform dull stories into compelling content
Sick of churning out content nobody reads or watches? Bring life to dull stories. Get employees to contribute. And fire up your video campaigns.
PR
3 things you (probably) don’t know about crisis communications
Your fundamentals may be solid, but don’t forget these effective techniques that too often are overlooked.
Health Care
The Power of Online Ratings & Reviews
Caution! Patients search online to find providers, and what they find could make or break your health care reputation.
Internal Communications
6 steps to crafting an internal social media plan
The power of social media cannot be denied. It enables organizations to share their stories, engage with customers and build a presence.
PR
Prepare for a crisis: 13 tips
Whether it’s an employee’s racist tweet or a federal investigation, your organization will face a crisis. Here’s how to prepare—and come out ahead.
PR
10 techniques to beef up your networking
Plunging into a crowd and trying to connect can make you feel like a low-end used-car salesman. So, how can you connect genuinely and get the most out of conferences and other business events?
Writing & Editing
Journalism in the social media age
How journalists use social media to source stories and disseminate news.
Writing & Editing
10 punctuation essentials
This guide explains 10 types of punctuation marks to help writers make the most of their missives and ensure their communiques are clear.
Writing & Editing
10 ways to improve your writing today
Whether you’re composing a press release, a blog post, a script or executive talking points, these techniques will enhance your communication.
