Why you should plan your content using a marketing funnel

Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.

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Do you plan your content?

Until this year, we weren’t very intentional with our editorial calendar. I have a big goal to be much more intentional in the coming year. This doesn’t mean that the content will become robotic.

Rather, I’ll follow a series all the way through or write long form content to really dig into a topic. I’ll also pursue content hubs, which we require of our clients, but don’t practice ourselves.

To prepare for all of this, I’ve started to plan what I’ll write about and have followed the marketing funnel to do so.

The marketing funnel

The marketing funnel is broken down into the top, middle, and bottom. It’s an easy way to plan your content.

At the very top is how people find out about you: social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. Once they land on your site, you should have a content plan to take them from “kicking the tires” to “I cannot wait to hire these guys!”

That plan should include:

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