Why your content shouldn’t take the summer off

As corporate news dries up over the summer, you might be tempted to ease up on your content strategy. However, the lull could be a perfect time to get your story covered.

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Your content strategy doesn’t need a vacation.

As summer approaches and your mind wanders from your office to pools, baseball games and backyard barbecues, it can be tempting to procrastinate and push off guest posting for another time.

Though it might be appealing to take the summer off to enjoy the warmer weather, year-round guest posting is essential to a consistent content strategy. In fact, summer is one of the most opportune times to publish your content in online publications.

Earlier this year, Influence & Co. published “The State of Digital Media 2018,” which gathered and analyzed responses from online publication editors across industries about contributed content. When asked which months were light on content, editors said they could use more submissions in June, July, August and December.

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