Facebook has a history of challenging (if not buying out) its competitors,
such as Snapchat, Twitter, Instagram and WhatsApp.
Now it’s going after LinkedIn, by enabling organizations to post job
openings—and users to apply directly through its platform.
On Wednesday, Facebook wrote
in its business blog:
We know that finding the right talent can be a challenge. 40% of US small
businesses report that filling jobs was more difficult than they expected,
which is surprising when you consider that these small businesses also
employ nearly half of the country’s workforce.
We're focused on building
to help make it easier for businesses to interact with the over 1 billion
people visiting Pages every month. Businesses and people already use
Facebook to fill and find jobs, so we're rolling out new features that
allow job posting and application directly on Facebook.
The platform posted the following video overview about the feature, which
is rolling out to users in the United States and Canada:
[Calling all executive communications directors and VPs:
Join us at Facebook HQ for the Facebook Leadership Communications
Facebook said the job-posting process is simple and straightforward—and
that companies are already having success with the feature:
It's easy for Page admins to create a job post, track applications and
communicate directly with applicants. After posting a job, Page admins will
be able to review applications and contact applicants on Messenger, all on
mobile and all in one place. And as with other posts, they can boost job
posts to reach a larger or more relevant audience.
We’ve tested the new jobs experience in parts of the US, and while it’s
still early, businesses are already filling roles. “It was great because it
was easy,” says Wendy Grahn, co-owner of the Chicago-based Lakeview Kitchen
and Market. “It took three minutes to fill out the information and put it
out there. Then someone saw the post, we talked, and it was done.”
The feature aims to help job seekers, as well. Facebook users can search
for jobs by going to facebook.com/jobs or apply
directly from their mobile devices:
Though the feature will probably help both those looking for talent and
those looking for an open position, Facebook hopes it ultimately will
entice users to spend more time on its platform—netting more advertising
dollars in the process.
Facebook also could start earning revenue from the feature, as businesses
can pay to turn these posts into ads so they reach more people in the feed.
Businesses could also get some viral help as users re-share openings to
their friends, or tag people that they know are looking for a job.
Facebook’s VP of Ads and Business Platform Andrew “Boz” Bosworth tells me
the company wanted to see “How can we make Facebook more useful in your
everyday life?” They found small businesses were having trouble hiring, and
most people are open to a better, higher-paying job, even if they’re
satisfied with their current employment.
If you’re not content to use Facebook solely to look for a new job, apply
for a position at the company, instead: Facebook is looking for a
technology communications associate manager
global communications director for Instagram
in its headquarters in Menlo Park, California.
Not the job for you?
See what else we have in this week’s professional pickings:
Digital marketing and content specialist—Max Borges Agency (Florida)
Segment marketing specialist—UPS (Georgia)
PR and marketing internship—CMX Austin (Texas)
Senior marketing manager—Dropbox (Japan)
Marketing and client relations—Standard Marketing Events (Washington)
PR specialist—Caesars Entertainment (Nevada)
Vice president of PR—Burson-Marsteller (Illinois)
Writer/producer for HGTV—Scripps Networks Interactive (Tennessee)
Social media specialist—Gordon Ramsay Restaurants (United Kingdom)
Social media manager—OpenSky (New York)
Editor—Cahaba Media Group (Alabama)
PR intern—M Booth (New York)
Communications internship—Tetra tech (Vermont)
Marketing communications manager—CyberCoders (Mexico)
Account supervisor, gaming and technology PR—Edelman (Washington)
Account executive—JMPR Public Relations (California)
PR account director—Allison+Partners (Texas)
Social media manager—eBay (France)
Editor—NBCUniversal Media (Connecticut)
Marketing technologist—gyro (Kentucky)
Mid-level communications specialist—Experis (Washington, D.C.)
Social media and PR manager for Docker’s—Levi Strauss & Co.(California)
B2B PR specialist—Canon (United Kingdom)
User experience writer—YouTube (California)
Communications specialist—Devereux Advanced Behavioral Health(Pennsylvania)
Social media specialist—Royal Caribbean Cruises (Florida)
Social media and strategic marketing coordinator—National HumanitiesCenter (North Carolina)
Digital communications specialist—Regional Arts & Culture Council(Oregon)
Do you have a position that you’d like to see featured in our weekly
or tweet me a link to the opening: