PR pros: Strong writing is more important than ever

But in the PR world your words matter more than ever—for these reasons:

1. You have less time and space available. When you must get your message across in a 10-second soundbite or a 140-character tweet, every word counts.

2. Mistakes will cost you. If your copy is dull or riddled with errors, journalists will go elsewhere for the story.

3. Your audience is distracted. Your writing must be compelling enough to compete with constant media noise.

Are you worried your skills have grown rusty over the years? You can polish them during the Powerful PR Writing Virtual Summit on May 19 from noon to 3:30 p.m. Central time. Join PR experts from your desk as they show you how to craft compelling, error-free copy that enthralls audiences.