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Make your words shine with tips from these PR experts
By PR Daily Staff | Posted: July 28, 2017
In the world of PR, words can be your best ally or your most dangerous
enemy.
Compelling copy can land you in the headlines of major publications, but a
poorly worded pitch can get your stories thrown out—or set you up for legal
trouble.
Fortunately, you can ensure your writing is doing the former. Here’s what
three experts recommend:
1. Lauren Pulte, corporate communications manager at Tronc
, stresses the importance of maintaining your brand voice across all
channels.
2. Greg Galant, CEO at Muck Rack, says brevity and clarity are key to catching
the attention of journalists.
3. Colleen Newvine, product manager at The AP Style Book, recommends eliminating jargon and
corporate-speak from your pitches.
You can learn more from these experts and other top communicators at the PR Writing Conference on Aug. 16-17 in Chicago. You’ll
leave armed with the insights you need to make your content stand out in an
increasingly crowded media landscape.
Join us and make your writing do more for your PR efforts!
Register here to save $100.
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