In the world of PR, words can be your best ally or your most dangerous enemy.

Compelling copy can land you in the headlines of major publications, but a poorly worded pitch can get your stories thrown out—or set you up for legal trouble.

Fortunately, you can ensure your writing is doing the former. Here’s what three experts recommend:

1. Lauren Pulte, corporate communications manager at Tronc , stresses the importance of maintaining your brand voice across all channels.

2. Greg Galant, CEO at Muck Rack, says brevity and clarity are key to catching the attention of journalists.

3. Colleen Newvine, product manager at The AP Style Book, recommends eliminating jargon and corporate-speak from your pitches.

You can learn more from these experts and other top communicators at the PR Writing Conference on Aug. 16-17 in Chicago. You’ll leave armed with the insights you need to make your content stand out in an increasingly crowded media landscape.

Join us and make your writing do more for your PR efforts!

Register here to save $100.

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