Top tips from 3 top speechwriters

Inspiring action and change using only your words is probably part of why you became a speechwriter—but it can also feel like an impossible task at times.

Three renowned professionals have risen to the challenge. They’re sharing their wisdom at the 30^th annual Speechwriters and Executive Communicators Conference, along with other top experts.

You can save $250 on this highly anticipated event through Feb. 28.

Here are some of their best practices for inspiring executives and audiences:

1. Cody Keenan, director of speechwriting for President Barack Obama, uses vivid, emotional language to form a deeper connection with audiences.