6 reasons why editors should hire PR pros
Plenty of seasoned PR folks began their communications careers as journalists. For publishers looking to give their newsrooms a talent boost, one writer suggests giving those veterans a try.
Journalists often are strong candidates for a variety of roles in public relations.
Reporters and editors have a strong connection to the industry, are great writers, understand the media landscape and know how to tell a vivid story.
Very rarely, though, do we hear about a PR pro becoming a journalist. In today’s shaky publishing climate, editors are continually on the hunt for great talent.
Before hiring a newbie reporter, editors might consider a seasoned PR exec instead. Here’s why:
1. They can write well.
PR pros write stories every day—imagine them as reporters with larger paychecks. Stylistically, they might have a different approach, but AP style rules and the inverted pyramid can be learned. Many pros are well-read and already familiar with your paper’s writing style.
2. They know “good business.”
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